AAF Reno

AAF Reno AAF Reno is the local chapter of AAF. We strive to be the best resource for advertising professionals.

AAF Reno is Reno's ad club, a professional organization dedicated to serving as the ultimate resource for education, networking, and recognition within the marketing and advertising industries. AAF Reno is an affiliate of the American Advertising Federation. | Join AAF Reno today!

Meet our Community Contribution of the Year Award Winner: Kristen Saibini/Downtown Reno PartnershipAs the Assistant Exec...
06/02/2026

Meet our Community Contribution of the Year Award Winner: Kristen Saibini/Downtown Reno Partnership

As the Assistant Executive Director and Marketing Manager of the Downtown Reno Partnership, Kristen plays a vital role in shaping our community, driving the marketing efforts that showcase the improvements, energy and spirit of Downtown Reno. A Reno native, she has worked in a variety of industries in a marketing and public relations capacity including college athletics, healthcare, utilities and animal welfare and is a two-time graduate of the University of Nevada. In her spare time, Kristen fosters homeless dogs and creates fundraisers for animal welfare non-profits in conjunction with her rescue dog, Peanut, and his Instagram account .

The Downtown Reno Partnership is a 501c6 nonprofit business improvement district whose core purpose is to make downtown Reno a safer, cleaner, vibrant district for residents, visitors and students. The Downtown Reno Partnership is an entity funded by downtown-area property assessments. Those funds pay for operations, street maintenance administered by Reno Public Works, Block by Block-administered Ambassadors, marketing and economic development.

Join us on June 25th from 5:30pm-8:30pm at the Atlantis Casino Resort Spa to celebrate Kristen and the rest of our honorees. Admission includes food and 1 drink.

Buy your tickets now at https://aafreno.com/events/ad-people-of-the-year-2026/

Please join us for our Ad People of the Year Awards gala on June 25th at the Atlantis! Cheers to our 2025 Ad People of t...
05/26/2026

Please join us for our Ad People of the Year Awards gala on June 25th at the Atlantis!

Cheers to our 2025 Ad People of the Year:
Thomas C. Wilson Lifetime Achievement: Laura Partridge
Ad Person of the Year: Danni Winter and Kurt Thigpen
Community Contribution of the Year: Kristen Saibini, Downtown Reno Partnership
Young Professional of the Year Award presented by Ad 2 Reno: Rowena Magbitang-Pinero

For full event information and to buy tickets, go to https://aafreno.com/events/ad-people-of-the-year-2026/

Why should you enter the AAF Western Region Best of the West Media Awards? It’s more than just a trophy.Winning a BOWMA:...
05/20/2026

Why should you enter the AAF Western Region Best of the West Media Awards? It’s more than just a trophy.

Winning a BOWMA:
✅ Boosts Team Morale: Recognizes the hard work your team puts in day after day.
✅ Showcases Your Values: Highlights your company’s commitment to community and industry leadership.
✅ Enhances Your Brand: Gives you a prestigious, third-party endorsement to share with clients and partners.
✅ Supports Our Industry: Every entry fee helps fund vital AAF Western Region programs.

Submitting your work is an investment in your team, your brand, and our entire advertising community. Get started on your entry today! aafwesternregion.org/media-awards-home

A big thank you to everyone who attended our The State of Media panel yesterday! From shifting media habits to emerging ...
05/20/2026

A big thank you to everyone who attended our The State of Media panel yesterday!

From shifting media habits to emerging trends and evolving strategies, the conversation was packed with valuable insights and perspectives from leaders across the industry.

We’re especially grateful to our panelists and moderator from CCMedia, KOLO 8 News Now, Noble Studios and Wilkins Media for sharing their knowledge and helping spark meaningful discussion within our community. And thank you to all who joined us, connected with fellow professionals, and made the event such a success.

We appreciate your continued support of AAF Reno and can’t wait to see you at a future event!

Meet our State of Media Panel moderator: Lindsey BrownLindsey Brown has spent 16 years in media sales with experience in...
05/13/2026

Meet our State of Media Panel moderator: Lindsey Brown

Lindsey Brown has spent 16 years in media sales with experience in Out-of-Home, Broadcast and Digital Media. As Director, Client Partnerships at Wilkins Media, Lindsey serves her clients and partners with strategic planning and ex*****on of integrated media plans across all media formats including traditional, digital media, and experiential activations.

Lindsey’s time out of the office over the years is spent volunteering for various non-profit organizations such as Ad2 Reno, Reno-Tahoe Young Professionals Network, STEP2 Reno, and her current role of Vice President of AAF Reno.

Join us on May 19th at The Discovery for The State of Media: What Changed, What Actually Matters. Networking starts at 11:30 with the panel starting at noon.
Get your tickets now at https://aafreno.com/events/the-state-of-media/

Meet our next State of Media Panelist: Kelly Buda Kelly Buda is a respected media and marketing executive with more than...
05/11/2026

Meet our next State of Media Panelist: Kelly Buda

Kelly Buda is a respected media and marketing executive with more than 30 years of experience driving growth, building audiences, and developing strategic partnerships across some of the country’s most competitive markets. Her career includes leadership roles with premier network affiliates including CBS/KFMB San Diego, CBS/KIRO Seattle, ABC/WSOC Charlotte, FOX/KRXI Reno, NBC/KRNV Reno, and ABC/KOLO Reno. With a career spanning major media brands and diverse markets, Kelly brings a deep understanding of the evolving relationship between advertisers, agencies, broadcasters, and the communities they serve — along with a strong appreciation for the unique opportunities and challenges of the Reno market.

Join us on May 19th at The Discovery for The State of Media: What Changed, What Actually Matters. Networking starts at 11:30 with the panel starting at noon.
Get your tickets now at https://aafreno.com/events/the-state-of-media/

AAF Reno is powered by volunteers who care deeply about the future of advertising, marketing, media, and creativity in N...
05/08/2026

AAF Reno is powered by volunteers who care deeply about the future of advertising, marketing, media, and creativity in Northern Nevada.

Now, we’re looking for new board members to join our team! As a board member, you’ll help create meaningful industry events, support local students through scholarships, grow professional connections, and contribute to a community that has supported the region’s advertising industry for decades.

Open board positions:
• Marketing Operations
• Special Events

Ready to get involved? DM us or email us at [email protected] to apply!

Meet our next State of Media Panelist: Danni WinterDanni Winter is a seasoned media leader with nearly 15 years of exper...
05/07/2026

Meet our next State of Media Panelist: Danni Winter

Danni Winter is a seasoned media leader with nearly 15 years of experience building and scaling high-performance paid media programs. Currently serving as the Director of Integrated Planning and Paid Media at Noble Studios, Danni specializes in the strategic management of multi-channel campaigns where data and financial accountability intersect. She is a powerhouse on the technical side of the industry, particularly in developing tracking and attribution frameworks that enable brands to see the full value of their media spend. Her client roster features a diverse mix of major players, including SiriusXM Media, Visit Lake Tahoe, Fremont Street Experience, and Yosemite Mariposa County.

Danni’s approach is uniquely informed by her background in finance, holding both a Marketing degree and an MBA in Finance from the University of Nevada, Reno. This analytical lens allows her to manage complex budgets and media allocations with a focus on bottom-line impact rather than just surface-level metrics. Beyond her work at Noble, Danni is a dedicated advocate for the industry. She is the immediate past President of AAF Reno and served on the boards of the Reno-Tahoe AMA and the Junior League of Reno, helping shape the local marketing and philanthropic landscape.

Join us on May 19th at The Discovery for The State of Media: What Changed, What Actually Matters. Networking starts at 11:30 with the panel starting at noon.
Get your tickets now at https://aafreno.com/events/the-state-of-media/

Meet our first panelist: Laura PartridgeLaura Partridge is the Founder and President of CCMedia , a woman-owned media bu...
05/05/2026

Meet our first panelist: Laura Partridge

Laura Partridge is the Founder and President of CCMedia , a woman-owned media buying agency she launched in 1991. With more than 40 years in the advertising industry, she has developed, planned, and negotiated over $200 million in media placements, helping brands of all sizes maximize their reach and results. She also owns CCMedia Publishing, which produces highly targeted community and homeowner association magazines.

A San Francisco native raised in Marin County, Laura began her career in radio before becoming an entrepreneur in Truckee/North Lake Tahoe more than three decades ago. Her company has since grown and evolved with the industry, also expanding into both media buying agency services and publishing. Today, CCMedia is recognized for its holistic, media-agnostic approach—creating strategic media plans that integrate traditional media, all types of digital media, and social platforms; buying media better; and delivering measurable results through strong client partnerships and creative negotiations. CCMedia Publishing now produces seven community magazines, including Truckee Magazine, Northstar Living, The Shire, Tahoe Donner News, IVGID Magazine, ArrowCreek View, and Damonte Ranch magazine, which provide exclusive content and highly effective advertising opportunities to reach residents and second-homeowners.

In addition to her Bachelor’s degree from UCSB, Laura has numerous other credentials in radio advertising, digital marketing, market research, ratings, and social media. She is an active member of the Entrepreneurs’ Organization (EO), where she has held multiple leadership roles and continues to foster growth, learning, and connection among entrepreneurs. She has also served on several community boards, including the Truckee Donner Chamber.

Known for her strategic expertise, ability to integrate all types of media, and compassionate leadership, Laura is passionate about helping businesses succeed. Today, she is proud to lead a strong, dedicated team at CCMedia and is excited to continue expanding the agency’s impact through strategic partnerships and innovation.

Outside of work, she’s an avid traveler, skier, scuba diver, golfer, and outdoor enthusiast, enjoying adventures with her husband and three children.

Join us on May 19th at The Discovery for The State of Media: What Changed, What Actually Matters. Networking starts at 11:30 with the panel starting at noon.

Get your tickets now at https://aafreno.com/events/the-state-of-media/

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