06/05/2026
☀️ Summer Marketing Tune-Up #6
People can't hire you, refer you, sponsor you, or support you for something they don't know you do.
I was reminded of that recently when someone made a comment about my business. They thought all I did was fix broken or stolen technology.
Honestly, I couldn't blame them.
Years ago, that was a much bigger part of what I did. Today, a lot of my work is helping business owners with systems, strategy, cybersecurity, technology decisions, process improvement, and figuring out how all the moving pieces fit together.
The interesting part wasn't that they got it wrong.
The interesting part was that they got it right based on what they'd seen from me.
That got me thinking about how often business owners assume people know what they do.
Most people don't...
They know the version of your business that you've consistently shown them.
If all you ever post about is one service, people assume that's all you offer.
If you rarely talk about your business, people fill in the blanks themselves.
If you disappear for weeks at a time, people forget.
That's why consistent visibility matters. Not because you need to flood people's feeds, but because people need reminders. They need to understand who you help, what problems you solve, and why it matters.
Not with industry jargon.
Not with technical language.
Not with buzzwords.
Just clear, simple communication.
What's something your business offers that people are usually surprised to learn about?
