Western Sports Foundation

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Western Sports Foundation

Western Sports Foundation provides free resources to help cowboys and cowgirls thrive in a modern world.

Western Sports Foundation, a non-profit, 501(c)(3), organization. Supporting total athlete wellness for those competing in Western Lifestyle Sports by providing resources for life. Board of Directors
Marcene Taylor, Chairman
Justin Harvey, President
Mike Giguere, Secretary
Jim Haworth, Treasurer
Georgia Akers, Member
Jim Defoyd, Member
Devon Gleason, Member
Rebecca Johnson, Member
Clay Learned,

Member
Randy Little, Member
Cort Richards, Member
Robert Simpson, Member
Leon Vick, Member

STAFF:
Aubrey O'Quin, Executive Director
Elaine Cersosimo, Director of Operations

09/02/2026

Rodeo is not immune to su***de, or to the immense loss left behind when someone we love is gone.

During Su***de Prevention Awareness Month, we are naming that reality. In 2022, the su***de rate in rural America was nearly 50% higher than in urban communities.

That number matters, but prevention is about more than a statistic. It can start with a conversation.

Sometimes that conversation is with a family member, a friend or a partner. Sometimes even that can feel like too much.

WSF provides rodeo athletes access to free, confidential counseling, helping turn that first ask for help into a connection with a real person and a pathway to ongoing care. You don’t have to be in crisis or know exactly what to say. “I’m having a hard time” is enough.

If you or someone you care about is in crisis or having thoughts of su***de, call or text 988 first. Then reach out to WSF at wsf.org. We’ll be here to help with what comes next. No Athlete Rides Alone.

09/01/2026

The end of summer is a good time to pause and ask: what are you chasing next? A new season doesn’t always mean starting over. Sometimes it just means getting clear again on what matters, carrying forward what you’ve learned, and moving into what’s next with intention.

08/26/2026

There is more to this sport than what happens in the arena.

We believe taking care of athletes means seeing the whole person, not just the competitor.

Mental health. Brain health. Recovery. Life beyond the arena.

Kind of cowboy if you ask us.

08/24/2026

Before the week gets moving, pick three things that matter most.

✨Three things that need your attention. ✨Three things that will move you forward. ✨Three things you can come back to when everything else starts making noise.

You don’t need to tackle everything at once.

Know where you’re headed, and put your energy there.

08/21/2026

PBR fans, we’re bringing something good to Austin and Gambler Days.
🤠A custom WSF x YETI Rambler 🍺A cold beer 🖊️On-site engraving
🤎 And a good reason to stop by

Find us at Fan Fest this weekend and help us back the athletes behind the ride.

Cold beer. Custom YETI. Good cause.

08/17/2026

NOT EVERY THOUGHT GETS A RIDE.

Am I ready? What if it doesn’t go the way I planned? What are they thinking? What happens next?

Your mind can create a lot of noise, especially when something matters to you.

You don’t have to answer every question, solve every what-if, or follow every thought that shows up.
Often, mental strength is acknowledging the noise, choosing where to put your energy, and bringing yourself back to what’s in front of you as you chase the goals that matter most to you.

08/12/2026

Rodeo doesn’t have just one kind of athlete. Neither does WSF.

So far in 2026, 45% of athletes who have come to WSF for help are female, and 21% are youth athletes.

Spanning the next generation in rodeo to seasoned professionals, what brings someone to us may look different. Mental Health. Injury & Recovery. Life Beyond the Arena.

But, what matters is knowing there is somewhere to turn.

Different athletes. Different stories. One community.

08/10/2026

There is power in knowing you belong before anyone else confirms it.

Trust the work you’ve put in. Trust your voice. Trust your ability to stand alongside anyone in the arena.

Because progress happens when talent gets the opportunity to show up, compete and be seen.

Take your place. And make sure there is room for the next athlete too.

📸 Kaycie Timm

08/06/2026

The conversation around mental health often starts with stigma. But in rural communities, another challenge is just as real: ACCESS.

More than 25 million rural Americans live in areas without enough mental health professionals to meet the need. For rodeo athletes, that challenge can be even greater. Long stretches on the road, small hometowns, demanding schedules, and limited local care can make reaching out feel nearly impossible.

That’s why WSF helps remove those barriers by providing free, confidential counseling that athletes and their families can access by phone, video, or text, wherever the road takes them.

Support shouldn’t depend on your ZIP code.

No Athlete Rides Alone.

08/04/2026

Look down this line.
Different names. Different stories. Different outcomes.
But every one of these athletes knows what it feels like to carry pressure, doubt, and expectation.

That’s why showing up for each other matters.
🤎Encouragement isn’t soft. 🤎Checking in isn’t weakness.
🤎Asking how someone’s doing isn’t a distraction.

It’s how stronger athletes and stronger communities are built.

We’re all better when nobody has to carry it alone.

No Athlete Rides Alone.
📸 Andy Watson

Address

P. O. Box 3063
Pueblo, CO
81005

Telephone

(719)2422901

Website

http://www.westernsportsfoundation.org/

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