Western Sports Foundation

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Western Sports Foundation Western Sports Foundation provides free resources to help cowboys and cowgirls thrive in a modern world.

Western Sports Foundation, a non-profit, 501(c)(3), organization. Supporting total athlete wellness for those competing in Western Lifestyle Sports by providing resources for life. Board of Directors
Marcene Taylor, Chairman
Justin Harvey, President
Mike Giguere, Secretary
Jim Haworth, Treasurer
Georgia Akers, Member
Jim Defoyd, Member
Devon Gleason, Member
Rebecca Johnson, Member
Clay Learned, Member
Randy Little, Member
Cort Richards, Member
Robert Simpson, Member
Leon Vick, Member

STAFF:
Aubrey O'Quin, Executive Director
Elaine Cersosimo, Director of Operations

Discipline and freedom might sound like opposites. But one often creates the other.The practice, the preparation, the ha...
10/19/2026

Discipline and freedom might sound like opposites. But one often creates the other.

The practice, the preparation, the habits you build when no one is watching. They all add up to something bigger: confidence in your abilities, trust in yourself and the freedom to enjoy what you’ve worked so hard for.

Whether it’s in the arena or in everyday life, discipline isn’t always about doing more. It’s about consistently showing up for the things that matter.

This week, think about one habit that’s helping you move toward the person or athlete you want to be. Keep showing up for it.

Big goals are built on small steps.An extra hour in the practice pen. Getting a little better at something that’s challe...
10/12/2026

Big goals are built on small steps.

An extra hour in the practice pen. Getting a little better at something that’s challenged you. Bouncing back from a run that didn’t go your way. Or finding a better balance between the things you love and the life you’re building.

Progress doesn’t always happen in big, obvious moments. More often, it’s the little things you keep showing up for that make the biggest difference over time.

At WSF, we believe growth matters in every part of an athlete’s life, in and out of the arena.

So wherever you’re starting from this week, keep at it.

Give yourself credit for how far you’ve come, and remember: Small steps still move.

Today is World Mental Health Day. And that includes cowboys and cowgirls, too.About 1 in 5 American adults experiences a...
10/10/2026

Today is World Mental Health Day. And that includes cowboys and cowgirls, too.

About 1 in 5 American adults experiences a mental health concern each year. Think about that the next time you’re at the rodeo. Look around the arena, the stands, the back pens. Chances are, someone nearby is going through something you can’t see.

Starting conversations about mental health matters. Checking in on each other matters. And knowing there’s help available when you need it matters just as much.

At WSF, we’re working to make that help easier to access. From confidential counseling to sports psychology and mental performance support, we’re here for rodeo and Western sports athletes. We cover the cost of counseling for eligible athletes, and getting started is as simple as filling out a short application.

And please remember, you don’t have to be in crisis to benefit from taking care of your mental health.

This World Mental Health Day, let’s keep making this part of the conversation, inside the arena and out.

Learn more or apply through the link in our bio.

Western sports asks a lot of its athletes. And what an athlete needs along the way can extend far beyond what happens in...
10/07/2026

Western sports asks a lot of its athletes. And what an athlete needs along the way can extend far beyond what happens in the arena.

That’s where WSF comes in.
We help athletes access help and guidance across three main areas:

Mental Health: counseling, sports psychology, mental performance and crisis care.

Injury + Recovery: neurological care and help navigating recovery.

Life Beyond the Arena: career building, mentorship, brand and media guidance, and financial literacy.

We work hard to make getting started simple.

Our application takes about five minutes. You don’t have to know exactly what kind of help you need or who to call. Start with us, and we’ll help with the next step.

No Athlete Rides Alone.

Some wins happen in the arena. Others look a little different.This week, make a point to notice them.The hard conversati...
10/05/2026

Some wins happen in the arena. Others look a little different.

This week, make a point to notice them.

The hard conversation you finally had. The workout you showed up for. The boundary you held. The person you encouraged. The day you kept going when it would have been easier not to.

Don’t wait for the big moment to decide something counts.

Notice the win. Name it. Celebrate it. And when you can, help someone else see theirs too.
📸 Andy Watson

A new month is a pretty good excuse to check the math.💲What came in this season?💲What went out? 💲What expenses are still...
10/01/2026

A new month is a pretty good excuse to check the math.

💲What came in this season?
💲What went out?
💲What expenses are still ahead?
💲What goals are you working toward?
💲What would you like to feel a little more prepared for over the next few months?

A financial check-in doesn’t have to mean something is wrong. Sometimes it’s simply a chance to see where things stand and make a plan for what’s next.

And if you’d like a little help working through it, reach out. WSF offers financial literacy tools and access to providers who can help with budgeting, planning and setting financial goals for what’s ahead.

Su***de is serious. So are the conversations that can come before it.As Su***de Prevention Month comes to a close, our h...
09/30/2026

Su***de is serious. So are the conversations that can come before it.

As Su***de Prevention Month comes to a close, our hope is that the stories, reminders and conversations we’ve shared don’t end with September.

Keep checking in. Keep talking. Keep making room for each other. Keep coming here for resources.

If cost or access is keeping you from getting mental health care, reach out to us. We can help.

We believe mental health matters: every month and for everybody. Join us in continuing this important conversation…

If you or someone you know is in immediate crisis, call or text 988.

How do you know when you need a reset? Sometimes it’s obvious. Sometimes it’s quieter.🤎 Maybe you’re more tired than usu...
09/29/2026

How do you know when you need a reset? Sometimes it’s obvious. Sometimes it’s quieter.

🤎 Maybe you’re more tired than usual.
🤎 Maybe little things feel heavier.
🤎 Maybe you’re frustrated, distracted or just not quite yourself.

Paying attention to those moments matters.

Taking care of your mind isn’t only for the hardest days. It’s noticing what you need along the way, and knowing when it’s time to reset, refocus or reach out.

That’s where mental health and mental performance meet.

So today, check in with yourself.

Is it time for a reset?

09/25/2026

As we continue to recognize Su***de Prevention Month, we’re revisiting a powerful conversation from our 2025 Beyond the Rodeo podcast with Nick Luciano.

So often, when we talk about su***de, we are talking about the heartbreak left behind after someone is gone. Nick’s story offers us something different.

He speaks openly about his own mental health, the moments that brought him close to the line, and the choice to stay. That honesty matters.

His experiences have shaped who he is today, how he shows up for others, and the philanthropic work he continues to pour back into this community.

Nick also shared more of his journey on his own page earlier this month, and we’ll be sharing that in our Stories today as well. We’re grateful for the way he continues to speak so openly about something that can be incredibly hard to put into words.

It’s brave. It’s vulnerable. And it’s worth a listen.

We hope his story offers a little hope, a little understanding, or simply the reminder that you are not alone in what you’re carrying.

You are enough.
You have a purpose.
You are needed.
And you should stay.

Thank you, Nick, for trusting us with your story.

Link in Bio.

We saw a need in rodeo. And we built around it.So far this year, use of WSF counseling and mental performance help is up...
09/25/2026

We saw a need in rodeo. And we built around it.

So far this year, use of WSF counseling and mental performance help is up 37% compared with the same time last year.

To us, that growth means something.

It means more athletes know help is available. More are willing to use it.
And little by little, taking care of your mental health is becoming a more normal part of taking care of yourself as an athlete.

There is still plenty of work ahead. But seeing athletes seek out the support that was built for them?

That’s impact we’re proud of. 🙌

Address

P. O. Box 3063
Pueblo, CO
81005

Telephone

(719)2422901

Website

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