04/30/2026
Meet Ashlan Glazier-Anderson of AshbeanPDX. She's facilitating our third workshop of the revamped Spring 2026 Accelerate Communications workshop series.
Workshop 3: Build a Digital Marketing Strategy That Moves People to Action
Nonprofits are often told to “be everywhere” online, but without a clear strategy, digital marketing can quickly become overwhelming, inconsistent, and ineffective.
In this session, we’ll move beyond tactics and into a cohesive digital strategy that connects your brand, your thought leadership, and your mission-driven goals. You’ll learn how to intentionally use your website, email, social media, and emerging channels, such as podcasts, to reach the right audiences, tell meaningful stories, and guide supporters from awareness to action.
Together, we’ll explore how to build a digital ecosystem that works for your organization and not one that burns out your team.
In this session, you’ll learn how to:
✅ Align your digital channels (website, email, social, and beyond) into one cohesive strategy
✅ Create content that supports every stage of the audience journey, from awareness to advocacy
✅ Leverage storytelling across platforms to deepen engagement and trust
✅ Use tools like SEO, email marketing, and analytics to increase visibility and measure impact
✅ Explore emerging channels like podcasts as a way to expand reach and build authority
Because when your digital strategy is intentional, your marketing doesn’t just make noise, it actually moves people to action.
Goals
✅ Shift from reactive posting to strategic digital marketing
✅ Provide a framework for building an integrated, multi-channel approach
Key Takeaways
Participants will leave with:
✅ A clear understanding of how digital channels work together
✅ A framework for building a sustainable digital marketing strategy
✅ Practical tools and ideas for content, distribution, and measurement
✅ New ways to think about audience engagement across platforms
Ashlan Glazier-Anderson is the founder + CEO of AshbeanPDX Marketing. She is a Professional Certified Marketer (PCM) and Certified Digital Marketing Professional (CDMP) with over 20 years of experience in marketing, communications, and eCommerce, working across multiple fields from advertising agencies to corporations to nonprofits. Her work is focused on helping nonprofits to do more with less.
Ashlan holds a Master’s degree in Strategic Communications from the University of Oregon and a Bachelor’s degree in Business Administration, Marketing from Portland State University. She has also completed the People’s Nonprofit Accelerator’s Certificate in Grant Writing and Certificate in Nonprofit Fundraising programs, as well as the Portland State University Nonprofit Institute’s Certificate in Nonprofit Program Evaluation program.
Outside of her work, Ashlan spends her time reading books, watching too much TV, attending live music & music festivals, testing out new recipes, and enjoying the sunshine in Las Vegas with her husband, Jon and their senior dog, Ahri.
Accelerate Communications Workshop Series
📆 Thursdays, May 7, 14, and 21 from 2:00 - 5:00 pm PST
💻 Location: Zoom
📌 Explore our workshop descriptions and get to know our facilitators ➡️ https://thepeoplesnonprofit.org/programs/accelerator-programs/accelerate-communications
🔗 Register now ➡️ https://secure.lglforms.com/form_engine/s/sUgVCvq_JaZJ9hMDCmjfuA
