ARA - Automotive Remarketing Alliance

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ARA - Automotive Remarketing Alliance

The purpose of the ARA page is to create awareness and promote events, make announcements, and provide a space for members to share ideas

The Objectives of the Alliance Are:

• To facilitate standardization of processes within the industry.
• To provide a medium through which joint initiatives among Alliance members may be facilitated.
• To develop performance benchmarking for the membership.
• To create a forum where remarketers manage their agenda of important industry topics.
• To provide a mechanism for the sharin

g of ideas, knowledge, and best practices.
• To encourage and support member adherence to the IARA Code of Ethics.
• To share information on legislative and regulatory issues impacting the remarketing industry.
• To provide a lobbying body to address legislative issues.
• To provide a process of continuing education focused on the support of best practices in the remarketing industry with the stated goal of maximizing portfolio performance.

06/04/2026

The first auction Holly Vollant attended wasn't supposed to change her life.

➡️ In this episode of ARA Journeys, Holly shares how a casual invitation to spend a day at a local auction turned into a career spanning the entire remarketing industry. Within 45 minutes, watching what she calls "organized chaos" unfold, she knew she'd found where she belonged.

Now leading North American remarketing operations at Holman, she still believes the best way to understand the business is to be where it's happening. She reflects on the relationships that shaped her career, why staying engaged in the lanes still matters, and how she's approaching the next wave of change as AI becomes part of the industry.

🎦 It's a story about how one unexpected opportunity can set the course for everything that follows: loom.ly/3R-lRBw

06/03/2026

Conversion rates, sell-through percentages, arbitration ratios, and lane efficiency figures fill dashboards at auction companies, fleet operators, and lenders alike.

But one category of measurement has remained conspicuously absent: relationship KPIs — indicators that capture not just what happened in a transaction, but the health of the human connections that made it possible.

✅ Read ARA President Mark Coleman's take on the topic in the June issue of Remarketer's Edge: loom.ly/bKrNgFk

✅ Then sign up for your FREE subscription to ARA's monthly e-newsletter: loom.ly/z0M1RJo

06/02/2026

Arrive at Summer Roundtable with an extra level of confidence by completing your Certified Automotive Remarketer (CAR) certification.

✔️ Expand your industry knowledge
✔️ Build credibility with peers and clients
✔️ Invest in your long-term career growth

This year's CAR reception is open to all, not just grads, so you'll be recognized in front of a wide audience of attendees.

➡️ There’s still time to earn your certification (and pin!) before our milestone event. Check out this month's proctor dates (contact us if you need an alternative date/time for testing): loom.ly/Y6bJKKY

06/01/2026

There are plenty of reasons to attend Summer Roundtable, and this year you can add one more to the list.

🥂 In honor of ARA's 25th Anniversary, we're celebrating Texas-style with an evening dedicated to the relationships, achievements, and shared experiences that have shaped the association into what it is today.

Expect music, games, and special guests as we commemorate this landmark year together.

⭐ Omni Frisco Hotel at the Star
⭐ August 18-20 • Frisco, Texas

Saddle up and join us for a milestone worth celebrating. Register this month while discounts apply: loom.ly/8_st_oA

05/28/2026

Every organization has those people everyone counts on. The ones leading, mentoring, encouraging others, solving problems, and pushing the industry forward.

You probably thought of someone immediately while reading that. Maybe even yourself. 👀

🏆 The PAL Leadership Awards are your opportunity to recognize the leaders and teams making a real impact across ARA and the remarketing community.

Take a moment to make your voice heard and submit a nomination (yes, even for yourself or your team) for the Excellence in Leadership Award and the Excellence in Teamwork Award.

✨ Recognition matters, and this is your chance to help shine a light on the people who deserve it: loom.ly/z61iTEg

05/27/2026

Did you read the latest Remarketer's Edge? If not, swipe through to see what you missed.

ARA's FREE e-newsletter delivers "Insights & Intelligence for Modern Remarketers" right to your inbox. Take a look at our news archive now: loom.ly/bUxy5ac

🗞️ Then sign up for your subscription before the June issue is released: loom.ly/z0M1RJo

05/26/2026

The word is getting around about Summer Roundtable 2026, and now it’s your turn to help spread it. 🤠

Social media cards are available for attendees, speakers, sponsors, and exhibitors to share that you'll be part of SRT in Frisco, Texas. Our Social Media Toolkit includes ready-to-post graphics along with customizable options where you can add your photo or company logo.

Download your graphics and post them to your social channels to let the remarketing community know you’ll be making your way to Texas this summer.

➡️ Access the toolkit here: loom.ly/sU40Wrs

➡️ If you haven't registered yet, get on board while Early Bird and hotel room discounts are still in effect: loom.ly/8_st_oA

05/25/2026

Across the automotive remarketing industry, we know the value of hard work, service, and dedication to something bigger than ourselves.

🇺🇸 Today we pause to remember the brave men and women who made the ultimate sacrifice in service to our nation. Their courage and commitment secured the freedoms that keep America moving every day.

The ARA community honors our heroes and their families who continue to carry their legacy.

05/21/2026

Different generations. Different locations. Different ways of working. Bringing it all together is one of the biggest opportunities—and challenges—facing teams today.

Our recent webinar explored practical ways to strengthen collaboration and build better connections across today’s evolving workplace.

🎦 The recording is now available, so you can watch on your own schedule and come away with ideas you can start applying right away: loom.ly/5dRR-0E

Hosted by the ARA PAL Committee
Moderated by Lisa Prestidge, Element Fleet Management
Featuring Linda Marubio, Holman; Mike Wilson, Stream Remarketing; and Abby Balk, Greater Rockford

05/20/2026

Working at new communication skills doesn't make you less authentic.

It's how you become a more effective version of yourself.

By challenging familiar habits and practicing with intention, leaders can better align who they are with how they show up when it matters most.

➡️ Find out more from career coach Joseph C. Miller in the latest issue of Remarketer's Edge: loom.ly/kL_E31A

➡️ Then sign up for your FREE subscription before next month's issue is released: loom.ly/z0M1RJo

Address

Portland, OR

Telephone

+15038820250

Website

http://www.iara.biz/

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