Business of Aesthetics

Business of Aesthetics Join our BOA community - https://www.facebook.com/groups/BusinessOfAesthetics/

Connect with 60K+ pros in Dermatology, Plastic Surgery & Aesthetics.

🎧 Weekly Podcast • 📈 Practice Growth Tips • 💡 Expert Insights

www.businessofaesthetics.org

Complementary Digital Strategy Session: www.businessofaesthetics.org/msm/

06/19/2026

Letting a candidate "try out" for a day? That free trial is costing you more than you think. ⚠️
The moment they touch a client, answer a call, or enter data, you've already hired them. No payroll. No I-9. No workers' comp. Just liability.
Kara Kelley, SPHR, SHRM-SCP breaks down exactly why the working interview is one of the most common compliance traps in aesthetic practices, and what to do instead.
🎙️ Episode is out now on the Business of Aesthetics Podcast. Link in the first comment.
In the meantime, find out if your practice is HR-ready at businessofaesthetics.org/msm
—
Business of Aesthetics Podcast | Your Success Matters!

🚨 The 1099 Trap: Is Your Aesthetic Practice at Risk?Many aesthetic practices and med spas rely on 1099 contractors — but...
06/18/2026

🚨 The 1099 Trap: Is Your Aesthetic Practice at Risk?

Many aesthetic practices and med spas rely on 1099 contractors — but employee misclassification can create serious HR, payroll, and compliance risks.

In this episode of Business of Aesthetics, Kara D. Kelley, SPHR, SHRM-SCP, Founder & CEO of Clinical HR, breaks down what practice owners need to know about 1099 vs. W-2 classification, IRS audit exposure, and how to protect your business before a costly mistake becomes a six-figure penalty.

If you own or manage an aesthetic practice, medical spa, dermatology clinic, or cosmetic practice, this is a must-listen.

🎧 Listen to the full episode now.
👇 Link in the first comment.

06/17/2026

Your 1099 contract won't save you when the IRS comes knocking. 👀
Kara Kelly, SPHR, SHRM-SCP breaks down exactly when a 1099 is legitimate and when it's a six-figure liability waiting to happen.
Full episode drops tomorrow on the Business of Aesthetics Podcast. Stay tuned. 🎙️

In the meantime — wondering if your practice's marketing is working as hard as it should? Book a free 60-minute strategy session with the Ekwa team at www.businessofaesthetics.org/msm

06/16/2026

Gen Z doesn't care about your board certifications. They care what their friends say. 👀
A dermatologist explains why peer trust is the new patient pipeline for med spas and aesthetic practices.
🎧 Full episode link in the first comment. 👇

06/14/2026

They Trust Friends, Not You | Gen Z Marketing for Aesthetic Practices
Gen Z patients book treatments based on peer recommendations, not credentials. Dr. Whitney Hovenic, MD shares how med spas and aesthetic practices can win Gen Z trust and convert it into lasting revenue.
🎧 Full episode link in the first comment. 👇

06/13/2026

Your credentials don't sell Gen Z. Their friends do.
Peer trust beats authority messaging with younger aesthetic patients. That's the core insight from our latest Business of Aesthetics Podcast episode with Dr. Whitney Hovenic, MD.
She breaks down how aesthetic practices can build a brand Gen Z actually trusts and turn that trust into long-term revenue.
🎧 Watch the full episode. Link in the first comment. 👇

06/12/2026

Gen Z patients trust friends, not ads. Not even their doctors.
Dr. Whitney Hovenic, MD, double board-certified dermatologist, explains why peer recommendations drive more aesthetic treatment bookings than authority-driven marketing ever will.
If your med spa marketing still leads with credentials, this episode is your wake-up call.
🎧 Full episode link in the first comment. 👇

Gen Z doesn't trust ads. They trust people.That changes everything about how aesthetic practices attract younger patient...
06/11/2026

Gen Z doesn't trust ads. They trust people.
That changes everything about how aesthetic practices attract younger patients.
In this episode of the Business of Aesthetics Podcast, Dr. Whitney Hovenic, MD, double board-certified dermatologist and fellowship-trained Mohs surgeon, breaks down why peer-driven messaging beats authority-driven marketing with Gen Z.
Her key insight: "When the message comes from peers, you're more likely to listen."
You'll learn:
✅ Why Gen Z trusts peers, immediate results, and authentic brands
✅ How to turn early relevance into long-term revenue
✅ What this means for your patient pipeline today
🎁 Podcast Listener Bonus: Book your complimentary Marketing Strategy Meeting this week and receive a FREE Gen Z Patient Pipeline Checklist. Only 10 spots available.
Link to listen and book your MSM in the first comment. 👇

The wait is over. 🎙️Our latest episode of the Business of Aesthetics Podcast is NOW LIVE!Building a Skincare Brand Gen Z...
06/11/2026

The wait is over. 🎙️
Our latest episode of the Business of Aesthetics Podcast is NOW LIVE!
Building a Skincare Brand Gen Z Actually Trusts and Turning That Trust Into Long-Term Revenue
Featuring Dr. Whitney Hovenic, MD, double board-certified dermatologist and fellowship-trained Mohs surgeon.
Gen Z doesn't respond to authority-driven marketing. They trust peers, immediate results, and authentic brands. In this episode, Dr. Hovenic breaks down exactly how to earn that trust and turn it into lasting revenue for your practice.
You'll learn:
✅ Why peer-driven messaging beats traditional marketing with Gen Z
✅ How to build a brand younger patients actually believe in
✅ How to turn early relevance into long-term revenue
🎧 Link to the full episode in the first comment. 👇
🎁 Podcast Listener Bonus: Book your complimentary Marketing Strategy Meeting this week and receive a FREE Gen Z Patient Pipeline Checklist. Only 10 spots available.

Address

Portland, OR
97219

Telephone

+18554664580

Website

Alerts

Be the first to know and let us send you an email when Business of Aesthetics posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category