08/18/2026
How to Talk about Climate Action & Sustainability in a Divided World: From Green Hushing to Green Shouting?
Wednesday, August 19, 12-1pm
REGISTER: https://www.eventbrite.com/e/summer-sustainability-sizzle-webinar-green-hushing-to-green-shouting-tickets-1993932251038?aff=oddtdtcreator
Sponsored by: Drummond Woodsum
Research shows that customers, especially Gen Z, care deeply about climate action, and that businesses are still acting, investing, and innovating on sustainability. At the same time more and more companies are choosing silence, paralyzed by fear of backlash, legal scrutiny, or saying the wrong thing at the wrong moment. How do we move from so-called “greenhushing” and how can your business continue to speak up on climate action and sustainability, responsibly? Hear from communication experts on why silence can be a strategic risk, how to maintain your brand’s visibility and communicate your company’s sustainability initiatives accurately without overclaiming.
Moderated by: Fiona Wilson
Speakers:
Jenna Klein Jonsson is the Principal and Managing Director of Blaze Partners, a 100% employee owned and B Corp Certified advertising agency based in Falmouth, Maine. Prior to co-founding Blaze, Jenna spent 15 years at L.L.Bean where she held a variety of executive-level roles including Director of Communications Strategy and Creative Director and Managing Editor. She began her career at Ski and Skiing Magazine in Boulder Colorado. In her spare time, you will find her skiing and biking with her family in Maine.
Alison Huyett is the Senior Strategist for Brand Impact at Patagonia, where she leads global environmental and social initiatives that integrate sustainability strategy, advocacy, philanthropy, and impact storytelling across the business. During her ten years at Patagonia, Alison has spearheaded multi-year advocacy campaigns, forged durable partnerships with communities and NGOs, and helped shape company-wide strategies that deliver measurable outcomes for people and the planet. Prior to Patagonia, Alison worked with grassroots environmental organizations in the Intermountain West and Pacific Northwest advancing place-based conservation. Outside of the office, you can find her riding bikes, running trails, or chasing her four-year old around Ventura.
