A Greener Tomorrow

08/27/2025

Construction is a man's business. Check out how Diane Benck, President of West Side Tractor shares her father's view in Breaking Barriers: Women At Work episode, Legacy.

Full episode on YouTube

08/27/2025

✨ 21,000 views and counting! ✨

📣 21,000 YouTube views means 21,000 chances to shift the way we see leadership and opportunity in construction.

Every view represents a conversation sparked, a perspective shifted, and a new possibility for the next generation of leaders and women in construction.

🙏🏽 Thank you to everyone who has watched, shared, and supported Breaking Barriers: Women At Work Docuseries. Your engagement proves that these stories matter.

📌 Here’s how you can help us reach our goal of 1 million viewers:

➡️ Watch & Share: [https://bit.ly/3R1K0xj]
➡️ Support Us: [https://bit.ly/41WspwE]

08/21/2025

How do you become the first woman in 99 years to chair Associated Equipment Distributors?

Diane Benck, President of West Side Tractor Sales Co., shares how the power of relationships fueled her company’s growth as one of John Deere's largest women-owned equipment dealers and led her to make history as AED’s first female chair.

📺 Watch the full 15-minute episode of Breaking Barriers: Women at Work now on YouTube: https://www.youtube.com/watch?v=KvjgIWwaqfA

0:00 Meet Diane Benck 1:12 Why Diane left psychology 3:45 Entering the family construction business 5:30 Leadership lessons at West Side Tractor 7:40 Legac...

08/13/2025

“I’m a relationship person. That’s how I get things done—by building trust.”

– Kristina Thompson, Business Unit Manager at John Deere

Kristina leads with authenticity. Whether navigating operational hurdles or supply chain challenges, she brings a steady, people-first approach that builds trust across her team.

As one of only two women business unit managers at her factory, she’s not just leading—she’s opening doors for others. Kristina is part of a growing network of women at John Deere who are mentoring, guiding, and lifting each other up.

John Deere’s support of mentorship, reverse mentoring, and inclusive leadership isn’t just internal—it’s shaping the industry.

As the title sponsor of the Breaking Barriers: Women At Work docuseries, they’re helping us highlight stories like Kristina’s to show the next generation: you belong here too.

🎥 Watch Kristina’s episode: Authenticity