10/09/2026
Most of you know the name , but might not know the story. Below is from Michael Noun
Pontiac History - How John DeLorean Named "The Judge"
Contrary to popular belief, the famous name "The Judge" never actually had a name during its development cycle. It was known internally in memos and correspondence as "What's Its Name". The original proposal, consisting of a 350 H.O. powered Tempest, was presented at the Magazine Writers' Show on July 11th, 1968. It was announced under Option Code WS9, a tongue-in-cheek reference that sounds a little like "What's Its Name". Though the press was enthusiastic, John DeLorean was not sold on the idea. He stated that a "cheap" version of a GTO would hurt regular GTO sales and the whole purpose of this car was to help GTO sales.
The proposal was revamped and eventually would become an option on the 1969 GTO, featuring a 400 cid Ram Air engine, bright Carousel Red paint, and a unique rear spoiler. This appealed to DeLorean because the car would draw people into showrooms, and whether a buyer chose this car or a regular GTO, it still meant a GTO sale. But the car was still unnamed.
DeLorean held a weekly lunch meeting with members of his design team. In August 1968, Bill Porter, one of the Chief Designers, said that during one of those meetings the conversation turned to "What's Its Name" that they were working on. Now this was at a time when the popular TV show "Laugh-In" and the phrase "Here Come The Judge" (heard often in the TV show) had become the hottest catch phrase of the summer. DeLorean and his design team were walking to the cafeteria discussing "What's Its Name" when DeLorean paused and said something to the effect, "They keep saying 'Here Come The Judge', well….we'll give them The Judge!"
And that was the end of that. DeLorean had spoken.
Now for a logo. Bill Porter (Chief Designer) was looking through one of the many art magazines that were inside the design studio, and one in particular had an ad for Carter's Ink. Porter liked the heavy-bottom style "psychedelic look" of the font. He sketched out what would become the now famous Judge logo.
The Judge logo you see above was sketched by Bill Porter back in 2016. It literally took him about 5 minutes to do this. Bill was a true artist, not just a great automotive designer, and his contributions to the Pontiac Motor Division cannot be overemphasized. - MCN