DESIGN: Takes advantage of the visual opportunities inherent in downtown by directing attention to all its physical elements: public and private buildings, storefronts, signs, public spaces, landscaping, merchandising, displays and promotional materials. Its aim is to stress the importance of quality design in all of these areas, to educate people about quality design and to expedite improvements
in the downtown. PROMOTION: Takes many forms, but the aim is to create a positive image in order to rekindle community pride in downtown. Promotion seeks to improve retail sales events and festivals and to create a positive public image of the downtown in order to attract investors, developers and new businesses. ECONOMIC RESTRUCTURING: Strengthens downtowns existing economic assets while diversifying its economic base. This is accomplished by retaining and expanding existing business to provide a balanced commercial mix, by converting unused or underutilized space into productive property and by sharpening the competitiveness and merchandising skills of downtown business people. ORGANIZATION: Establishes consensus and cooperation by building partnerships among the various groups that have as stake in downtown. This allows the Main Street revitalization program to provide effective, ongoing management and advocacy of the downtown. Diverse groups from the public and private sectors (city, county governments, local bankers, merchants, the chamber of commerce, property owners, community leaders, etc.)
