WEBB Squared

WEBB Squared WEBB Squared

The mindset of an entrepreneur is a key factor in achieving success in their businesses because the creation of any “thing” is first formed in the mind as a thought. The WEBB Squared team realizes that to achieve and realize a vision, the mindset becomes a point of focus and of liberation because “whatever controls the mind also controls the behavior.”

https://youtu.be/5G5DNA8RwHA?si=Hmw4_jzRCzNys1qyWhat happens when music meets marketing? When creativity collides with s...
05/19/2026

https://youtu.be/5G5DNA8RwHA?si=Hmw4_jzRCzNys1qy

What happens when music meets marketing? When creativity collides with strategy? When one person masters the art of storytelling across two completely different worlds?

In this episode of The WEBB Remedy Podcast, we sit down with Edith McCaskill - whose discovered that whether you're crafting a melody or building a brand, it all comes down to storytelling, creativity, and collaboration.

In this conversation, we explore:
*How storytelling shapes both art and business
*Why collaboration amplifies creative impact
*The mindset shifts that unlock innovation across industries

Plus, you'll hear something you won't hear anywhere else: an original song created exclusively for The WEBB Remedy Podcast.

This is a conversation about finding your voice, building authentic connections, and understanding that creativity isn't confined to a single lane — it's a way of thinking that transforms everything you touch.

Unisong, founded in 2026 by Edith "Deja Belle" McCaskill and Tessie Castillo, aims to foster community engagement in North Carolina through inclusive song circles and music workshops that facilitate connection, emotional expression, and personal and collective healing.

The WEBB Remedy Podcast is produced and edited by Rinnie Orr, WEBB Squared's Executive Director. Podcast Music by Deja Belle and Matty McCaskill. Our podcast studio is located at 79 West Innovation Hub in Pittsboro, NC.

What happens when music meets marketing? When creativity collides w...

EXPLORING THE ENTREPRENEURIAL MINDSETA Transformative Two-Session Workshop Series - Entrepreneurship is as much an inner...
05/13/2026

EXPLORING THE ENTREPRENEURIAL MINDSET

A Transformative Two-Session Workshop Series - Entrepreneurship is as much an inner journey as it is an external pursuit. Behind every business plan, product, or service lies a mindset—a collection of beliefs, attitudes, and emotional patterns that shape how you perceive opportunity, risk, and your own capacity to succeed.

Join us for this interactive workshop series designed to help entrepreneurs strengthen the inner foundations of their entrepreneurial journey.

Two sessions:
Part 1 - Monday, June 01 5-7 pm
Part 2 - Monday, June 08 5-7 pm
Location: Wren Library, 500 N 2nd Avenue, Siler City, NC 27344

Participants will walk away with:
✓ A clear understanding of the six core qualities of the entrepreneurial mindset

✓ Self-awareness about their mindset strengths and growth edges

✓ A 30-day entrepreneurial mindset toolkit to strengthen your inner foundation

✓ Connection with other entrepreneurs on the same journey

For more information and to register: https://webbsquared.org/mindset/

WEBB SQUARED a Chatham Co. based nonprofit working with rural entrepreneurs living in and around Chatham County is partn...
05/13/2026

WEBB SQUARED a Chatham Co. based nonprofit working with rural entrepreneurs living in and around Chatham County is partnering with the Chatham County Public Libraries to offer community forums and free entrepreneurial mindset workshops.

We are starting our program series at Wren Library in Siler City with two offerings - free and open to the public.

Spread the word! Join us!

SO YOU WANT TO BE AN ENTREPRENEUR

a 2-hour community forum focusing on:

*the development and growth of Chatham County, featuring statistics and data from recent county-wide meetings.

*the types of small businesses needed in Chatham to support local growth,

*resources and organizations that support small businesses and entrepreneurs in the county,

*and how to navigate the small business ecosystem as an entrepreneur

Saturday, May 30
11 to 1 pm
Wren Library,
500 N 2nd Ave, Siler City, NC 27344

What money message did you inherit — and is it helping or holding you back?In this powerful episode of The WEBB Remedy P...
04/27/2026

What money message did you inherit — and is it helping or holding you back?

In this powerful episode of The WEBB Remedy Podcast's Money Mindset Conversation Series,sponsored by PNC Bank, hosts Rinnie Orr and Stephanie Terry sit down with Alexa Avery, Founder of Lecca Service Group, to explore how race, class, gender, and family messaging shape what feels "normal" or "possible" financially for entrepreneurs.

This conversation goes deep — unpacking the Cycle of Socialization, generational trauma, and the unique mindset barriers BIPOC founders face when it comes to funding, pricing, and asking for what they're worth.
https://youtu.be/BgQY8RKgolc?si=wAXibmqiJdDSTOT1

Special Thanks:
This episode is sponsored by PNC Bank, proud collaborator of WEBB Squared in creating the Money Mindset Conversation Series.

Sources: Harro, Bobbie. "The Cycle of Socialization." Readings for Diversity and Social Justice, 3rd ed., edited by Maurianne Adams, Routledge, 2000, 15–21.

Breaking the Cycle: How Identity Shapes Your Money MindsetCoS Podcast ep s 8 e 3 YT

Have you ever had a job that paid the bills—but left you anxious, unseen, or unsure you could keep going?In this episode...
04/27/2026

Have you ever had a job that paid the bills—but left you anxious, unseen, or unsure you could keep going?
In this episode of The WEBB Remedy Podcast - podcast host RInnie Orr sits down with Alexa Grace Avery, a 23-year-old entrepreneur who turned her personal experience with job anxiety into a mission-driven business rooted in dignity and opportunity.
Alexa is the founder of Lecca Service Group, a North Carolina-based company providing Airbnb property management and premium cleaning services for vacation rentals and commercial businesses across Durham, Apex, Pittsboro, Fuquay-Varina, Chapel Hill, and surrounding areas.
But this conversation goes beyond cleaning and operations—it's about values. Alexa shares how she's building a company culture where people are respected, paid fairly, and supported to grow. We talk about her journey from employee to founder, how community support through WEBB Squared helped her push through imposter syndrome, and what it takes to scale with confidence while staying rooted in purpose.
https://youtu.be/5sCkRSpaFzw?si=coyoZhRVkqWipOY6
In This Episode, We Discuss
How job anxiety became the catalyst for entrepreneurship
Building a business grounded in respect, fair pay, and transparency
The mindset shift from employee to founder
Navigating imposter syndrome as a young entrepreneur
How community support accelerates confidence and growth

Building Freedom through Fair Work - Conversation with Alexa Avery, CEO of Lecca Service Group

Are you charging what you’re worth—or just what you think people will pay?In this lively episode of The WEBB Remedy Podc...
04/09/2026

Are you charging what you’re worth—or just what you think people will pay?

In this lively episode of The WEBB Remedy Podcast Money Mindset Series, sponsored by PNC Bank, Rinnie Orr and Stephanie Terry sit down with Dr. Henry C. McKoy, President and CEO of the Carolina Community Impact Fund, to unpack the tricky intersection of pricing, money mindset, and entrepreneur burnout.

Dr. McKoy brings a powerhouse background—from banking and entrepreneurship to teaching and public service—to help entrepreneurs rethink how they value their time, energy, and expertise.

Together, the trio dives into:

The real cost of underpricing your products and services
How to calculate your true value (and stop guessing your worth)
Why burnout often starts with mindset, not workload
Practical ways to build systems, delegate, and protect your energy
How to reframe sales as service and lead with purpose
Questions to reflect on while you listen:

Are you setting prices that reflect your value—or your fears?
What stories do you tell yourself about money and worth?
How can you shift from survival mode to sustainability?
What would it look like to treat sales as an act of service, not self‑promotion?
Where can you create more space for rest, strategy, and joy in your business?
This episode is equal parts strategy session and mindset reset—perfect for any entrepreneur ready to stop discounting themselves and start building a business that honors both purpose and profit.

Grab your favorite drink, press play, and get ready to rethink how you price, sell, and sustain your entrepreneurial journey.

Special Thanks:
This episode is sponsored by PNC Bank, proud collaborator of WEBB Squared in creating the Money Mindset Conversation Series.

Are you charging what you’re worth—or just what you think people will pay?In this lively episode of The WEBB Remedy Podcast, Rinnie Orr and Stephanie Basima ...

WEBB Squared celebrates "Women's History Month" - We ask women entrepreneurs, "What does freedom look like for you as an...
03/27/2026

WEBB Squared celebrates "Women's History Month" - We ask women entrepreneurs, "What does freedom look like for you as an entrepreneur?"

Meet Antoinette McKie - ordained minister, consultant, virtual assistant - and founder of Antoinette McKie, LLC

freedomandentrepreneurship

WEBB Squared celebrates "Women's History Month" - We ask women entrepreneurs, "What does freedom look like for you as an entrepreneur?"Meet Antoinette McKie ...

WEBB Squared celebrates "Women's History Month" - We ask women entrepreneurs, "What does freedom look like for you as an...
03/23/2026

WEBB Squared celebrates "Women's History Month" - We ask women entrepreneurs, "What does freedom look like for you as an entrepreneur?"

Meet Vibrance Heartfelt, founder of Your Vibrant Health.

freedomandentrepreneurship

WEBB Squared celebrates "Women's History Month" - We ask women entrepreneurs, "What does freedom look like for you as an entrepreneur?"Meet Vibrance Heartfel...

03/20/2026



To celebrate Women's History Month....WEBB Squared asked women entrepreneurs "what does freedom through entrepreneurship look like for you?" These are their...

What happens when faith meets strategy—and ministry meets the marketplace? In this episode, Antoinette McKie, founder of...
02/24/2026

What happens when faith meets strategy—and ministry meets the marketplace?

In this episode, Antoinette McKie, founder of Antoinette McKie LLC, shares how she turned decades of ministry experience into a consulting and administrative business built on divine order and purpose. After more than 30 years of service in New Jersey, Antoinette stepped out in faith to begin a new chapter in North Carolina, merging her spiritual calling with her professional expertise. This conversation explores how she builds structure around vision, integrates faith into business, and helps others operate with clarity, peace, and purpose.

Guest Overview

Antoinette McKie is an ordained minister, consultant, and virtual assistant known as a “Marketplace Minister.” Through her company, Antoinette McKie LLC, she provides ministry consulting, administrative support, and virtual assistance to churches, organizations, and individuals. Her work brings peace, order, and growth to those serving others, allowing them to focus on their mission while she manages the systems that sustain it.


Ministry in the Marketplace: Blending Faith, Order, and PurposeWhat happens when faith meets strategy—and ministry meets the marketplace? In this episode, An...

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120 Mosaic Boulevard, Suite 200/22
Pittsboro, NC
27312

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