Behavior Change for Good Initiative

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The Behavior Change for Good Initiative housed at The Wharton School and the University of Pennsylvania unites an interdisciplinary team of over 150 academic experts with leading organizational partners to advance the science of .

New research by Team Scientist Ayelet Gneezy & collaborators finds givers think a monetary gift needs to be bigger than ...
10/08/2026

New research by Team Scientist Ayelet Gneezy & collaborators finds givers think a monetary gift needs to be bigger than receivers do. For charitable giving, this means those who might have donated a small amount give nothing instead.

In one study, telling givers that small gifts are welcome made them more likely to give.

https://doi.org/10.1016/j.jebo.2026.107718

🚨New BCFG paper 🚨What does it take to change behavior?In the Annual Review of Psychology, Team Scientist Jan G. Voelkel ...
10/06/2026

🚨New BCFG paper 🚨

What does it take to change behavior?

In the Annual Review of Psychology, Team Scientist Jan G. Voelkel and Co-Directors Angela Duckworth & Katy Milkman provide a new framework.

The paper outlines 3 phases of change: building motivation, following through, and forming habits.

Changing behavior is a central challenge in domains ranging from health and finance to voting and education. Drawing on decades of research from psychology and related fields, this review synthesizes high-quality evidence—particularly randomized controlled trials with objective behavioral outcomes...

New research by Team Scientist Markus Brauer and colleagues tested two approaches to reducing the racial achievement gap...
10/01/2026

New research by Team Scientist Markus Brauer and colleagues tested two approaches to reducing the racial achievement gap in STEM.

Instructors of STEM college courses were randomly assigned to get information on either 1) making their classroom more inclusive, 2) building students' resilience and self-efficacy, or 3) no information at all.

Grades improved only in classrooms where the instructor received the inclusion information, with students from underrepresented groups earning half a letter grade higher than those who received no information.
https://doi.org/10.1038/s41598-026-70718-9

09/16/2026

Why would hiding a bowl of cashews inspire gratitude?

Richard Thaler (Nobel Laureate and BCFG Team Scientist) explains why we treat "now" so differently from "later".

Some have argued that gratitude can encourage people to accept the status quo. New research by Team Scientist Tom Gilovi...
09/08/2026

Some have argued that gratitude can encourage people to accept the status quo.

New research by Team Scientist Tom Gilovich and collaborators found the opposite: people who were dispositionally grateful were more likely to do costly prosocial actions like donating blood, volunteering their time, and helping strangers.

BCFG joined friends, family and colleagues of Co-Director Angela Duckworth to celebrate the release of her new book, Sit...
09/03/2026

BCFG joined friends, family and colleagues of Co-Director Angela Duckworth to celebrate the release of her new book, Situated.

Congrats, Angela!

Angela Duckworth’s new book on the power of the situation is out today!Read a Q&A with Co-Director Duckworth in this mon...
09/01/2026

Angela Duckworth’s new book on the power of the situation is out today!

Read a Q&A with Co-Director Duckworth in this month’s BCFG newsletter:

Co-Director Angela Duckworth’s book on the power of the situation is out today. Join us for a special live, online Q&A with Angela on November 2nd.

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