03/07/2026
In 1985, a group of investors led by New York businessman J. Bruce Llewellyn and Philadelphia 76ers great Julius “Dr. J” Erving purchased the Coca-Cola Bottling Company of Philadelphia, which created the first Black-owned Coca-Cola bottler in the country and one of the nation’s five largest Black-owned businesses. Llewellyn acquired majority interest for around $80 million (around $243 million in 2026 money) while Erving procured a smaller portion.
Llewellyn made his fortune as a lawyer and as owner of Fedco Foods Corporation. His investor group bought Philadelphia Coke from Coca-Cola of New York and Coca-Cola USA. He was previously chairman of the Philadelphia subsidiary of New York Coke, a member of New York Coke’s board of directors, and – like Erving – a New York Coke shareholder. Erving was also a Coca-Cola spokesman. After the purchase, Llewellyn became chairman and CEO of the independent Philadelphia Coke. At the time of the acquisition, the company had annual sales of more than $100 million and was one of the country’s largest bottling operations.
The late Rev. Jesse Jackson helped bring about the purchase. In 1981, Jackson’s Operation PUSH reached a trade agreement with Coca-Cola to provide more involvement of Black Americans in the organization since Black people were such large consumers of the soft drink (soda accounts for 30.4% of total beverage consumption among Black youth).
Philadelphia Coke’s 26-acre plant is located at 725 E. Erie Avenue in Juniata Park. It produces 1,700 bottles per minute. During their 21 years of ownership, Llewellyn’s group increased yearly sales fivefold from $100 million to $540 million, and doubled the number of employees from 600 to 1,200. Forty percent of employees were members of a minority group. The company was one of the largest manufacturing employers in Philadelphia.
Philadelphia Coke also grew to the third-largest Black-owned business in America behind TLC Beatrice Holdings (Reginald F. Lewis’s company) and the Johnson Publishing Company.
In 2006, an aging Llewellyn, recovering from heart surgery, sold his controlling interest in the company back to Coca-Cola.