12/23/2021
LONG BUSINESS DESCRIPTIONS
Guys, One thing I noticed about Free Business listings is when you have descriptions that are really long, it can sometimes mean that the broker is frustrated and/or the seller is motivated to sell. Motivated sellers give you the best chance to buy the business on terms.
The below picture is a listing packed with keywords and once I engaged the seller and broker, they were super motivated.
The broker just wanted to put everything on the table so they could get a buyer fast and that knew the whole picture. He was tired of time wasters. See you can tell they already went through the process with another buyer. So when you see a really long description, it may mean they are super motivated. This seller was willing to do owner financing and guarantee his accounts receivables. LBO's are the best way to protect your cash or lack of cash. DM if you want more insights like these. Data Nerd for real.