The object of Rotary is to encourage & foster the ideal of service as a basis of worthy enterprise and, in particular, to encourage and foster:[3]
The development of acquaintance as an opportunity for service;
High ethical standards in business and professions, the recognition of the worthiness of all useful occupations, and the dignifying of each Rotarian's occupation as an opportunity to serve s
ociety;
The application of the ideal of service in each Rotarian's personal, business, and community life;
The advancement of international understanding, goodwill, and peace through a world fellowship of business and professional persons united in the ideal of service. This objective is set against the "Rotary 4-way Test", used to see if a planned action is compatible with the Rotarian spirit. Taylor during the Great Depression as a set of guidelines for restoring faltering businesses and was adopted as the standard of ethics by Rotary in 1942. It is still seen as a standard for ethics in business management:[4]
The 4-Way Test considers the following questions in respect to thinking, saying or doing:
Is it the truth? Is it fair to all concerned? Will it build goodwill and better friendships? Will it be beneficial to all concerned?
