09/03/2026
Tough Enough To Wear Pink is celebrating 20 years at the Pendleton Round-Up, marking two decades of bringing our community together in support of local breast cancer patients and survivors.
Pendleton Foundation Trust awarded a grant this year to help TETWP purchase a custom shade banner and two flags that will become lasting, highly visible symbols of this Round-Up tradition. The banner will hang at the Round-Up grounds each August and September, while the flags will be raised on TETWP Thursday and used at events throughout the year.
But behind all that pink is an even more meaningful story.
Over the past 20 years, 100% of the funds raised by Pendleton’s TETWP campaign have stayed local. Proceeds support St. Anthony Cancer Clinic, Eastern Oregon Cancer Network and the Kickin’ Cancer New Beginnings program, helping provide everything from post-surgical garments and wigs to transportation, lodging, exercise, massage therapy and nutritional support.
Once again, on Thursday, September 17, thousands at the Round-Up grounds will wear pink in support of local breast cancer patients and survivors.
Pendleton Foundation Trust is honored to help make this important Pendleton tradition even more visible as it begins its next 20 years.