American Armenian Rose Float Association, Inc.

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American Armenian Rose Float Association, Inc.

American Armenian Rose Float Association will introduce a float each year at the Tournament of Roses in Celebration of American Armenians.
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The American Armenian Rose Float Association, Inc. (AARFA) is proud to announce that it has been accepted for the third time into the Tournament of Roses Parade. The 128th Tournament will be held on January 2, 2017. Though a tremendous challenge, this project is a great vote of confidence for AARFA. With skilled and talented members and supporters, the float is sure to be a success, again this com

ing year. The Tournament of Roses began as a promotional effort by the distinguished Valley Hunt Club of Pasadena. In the winter of 1890, the club members invited their former East Coast neighbors to warmer California for a mid-winter holiday, where they would watch games like jousting, chariot races, polo, foot races and tug-of-war. Thanks to the warmer California weather and the abundance of fresh flowers, even in winter, the club decided to add another event to these festivities: a parade of carriages decorated with hundreds of blooms. This was the start of the world-famous Tournament of Roses Parade. On January 2, 2017, floats will be showcasing “Echoes of Success” down Colorado Blvd. along with high-stepping equestrian units and spirited marching bands. AARFA has decided to share ‘Echoes of Success” as a podium of the American Armenian diaspora success story. It is an honor to share Armenia as an sucess story in the world during the 2017 Rose Parade. This float belongs to every Armenian in the United States and around the world. One hundred years ago, the Tournament of Roses chose Mr. Pashgian, an American Armenian, as the Grand Marshall, and now, the American Armenian community will again be represented with a float for the third year in a row. It is the AARFA’s hope that the World Armenian communities support this float and help share “Echoes of Success”. AARFA is looking for corporate, media and individual sponsors who wish to support this project. Keep up with the latest information by visiting aarfa.org.

01/03/2026

01/01/2026

Stay tuned…

01/18/2025

Armenian Wildfire Hotline: Wildfire Assistance Hotline - Now Available in Armenian in light of the ongoing wildfire emergencies, we understand how important it is for every member of our community to access the resources and support they For assistance, please call: (818 ) 396-7005

01/01/2025

🌹 Looking Ahead to 2026! 🌹

Dear friends and supporters,

We want to share an update with you. The American Armenian Rose Float Association will not have a float in the upcoming Pasadena Tournament of Roses Parade on January 1, 2025. However, with your help and the support of our amazing community, we are already planning for an extraordinary return in 2026!

Over the years, we’ve proudly brought six beautiful floats to life, sharing our Armenian heritage with millions of viewers. To make this vision a reality, we need your help.

💖 How You Can Support:
1️⃣ Donate Online: https://aarfa.org/
2️⃣ Mail Your Donations To:
AARFA
PO BOX 60005
Pasadena, CA 91116

🌟 Every contribution, big or small, helps us create something truly special for the next parade. Let’s come together and make our next float the best yet!

📧 For more information or to get involved, email us at [email protected].

Thank you for your unwavering support!

12/15/2024

🎬 Big shoutout to Kevin Matossian on the release of his incredible film, Outbreak! 🌟

It's in theaters now and also streaming on Apple TV and Amazon Prime Video. 📽️✨
Kevin is not only a longtime friend but also a proud supporter of the Armenian community and a generous sponsor of the American Armenian Rose Float. Let’s come together to celebrate this amazing milestone!

Support this incredible talent by catching it on the big screen or streaming it here:
👉 Apple TV
👉 Amazon Prime Video

Let’s show some love for Kevin and his incredible achievement! 👏🎉

This is a psychological thriller from beginning to end. I just want to take you on a rollercoaster ride. If you laugh, or if you cry, I've done my job. That's what we strive for. I want you to finish watching the movie and go wow, I didn't see that coming.

10/20/2024

Come join us at Gini Fest! We will be here till 7PM!

Address

P.O. BOX 60005
Pasadena, CA
91106

Telephone

(626) 788-9622

Website

http://www.aarfa.org/

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