05/20/2026
Headed home from my annual trip to the ICSC commercial real estate conference in Las Vegas. 66,000 steps and 33.8 miles later, it’s nice to be flying back into GEG.
The Alaska Air route from Spokane to Portland took us directly across Adams County, allowing me to capture some cool photos of Othello from 30,000 feet.
After our booth with Grant County EDC and Moses Lake Chamber of Commerce was set up, I had an impromptu booth assembly session with the Port of Pasco and Tridec - Tri-City Development Council after the rest of their team experienced flight delays. Glad to help a neighbor, and it never hurts to build some ADO network social credits and IOUs!
This year’s ICSC crowd was roughly 25,000 attendees, all contained in 2.5 million square feet of floor space. Adams County has about 22,000 residents spread out in roughly 53.8 billion square feet. Safe to say the population density at ICSC is only slightly higher than at home.
This was my sixth iteration of ICSC, and each time, the conversations get better. Familiarity pays dividends. These are not cold conversations anymore with purely transactional intentions. Brokers and site selectors who have heard the Adams County story before are engaging, giving feedback, and are talking about progress, projects and specific locations with the kind of detail that only comes from remembered conversations. This has gone from the 30,000 foot level to the 10,000 foot. The goal is to get us to final approach, and land some of these opportunities.
The brokers and developers at ICSC are familiar with us, but each site selection is still fundamentally a math problem. To land this plane full of commercial and retail development, we need to show that investment dollars in our area will produce. Capitalism drives every decision, at every level. Our story is important, but the data is what drives decisions. For the Othello area, retail follows rooftops. I was told point blank by multiple reps that they need to see more houses being built for us to go from “on the radar” to the “in development” phase. For Ritzville and east Adams County, the story there is primarily driven (quite literally) by highway traffic counts, where efficient transportation access to our development sites is fundamental (read: roundabouts and WSDOT).
Every year, I go into ICSC with hesitation, and each year, I leave ICSC with worthwhile information and professional relationships. I had conversations and engagement that produced tangible points for me to take back to Adams County. These are facts, figures and insights that allow us all to advance our commercial and retail amenities. These details refine how I talk about our sites back home, how I market our opportunities, and how we craft our investment plans countywide.
As we strive for growth, we have to balance locally grown vs national brands, and I know that conversation can have a lot of emotion behind it. Our rural lifestyle will always remain at the core of our Adams County identity, but there is room and opportunity to pursue growth from all avenues.
Our local businesses are the core of our communities and ensuring the longevity of those businesses matters. Our local businesses are also carrying a heavy burden, and we know that the small business environment in Washington State is challenging. Support for our local businesses is essential, but in the Economic Development environment of today, it takes all kinds of kinds. Growth is the difference maker for many of our locally grown family businesses, and the right national brands can aid that growth.
National brands bring consistent capital and physical investment into our areas, and they signal to other investors that our market is viable. They also bring significant sales tax and property tax revenue that lessens the burden the rest of us already shoulder. The industrial employers we work to recruit and retain are also making location decisions that weigh quality of life for their workforce. These site selectors we engage with are evaluating whether their employees will have somewhere to eat, shop, and build a life. As we recruit national brands, we reduce our retail leakage, keeping dollars earned in Adams County spent in Adams County.
Our role in economic development is to foster enough momentum that we stay stable, relevant, and on the list when the next decision gets made. Retail and commercial growth leads to industrial growth, and industrial growth is where family-wage jobs and long-term sustainability come from. We can’t change Olympia. We cannot change DC. We can, however, work to grow our regional economy, ensuring that the Adams County we have today is sustainable and growing for generations to come.