07/10/2026
The NAACP is launching the biggest midterm spending campaign in the civil rights group’s history as a way of marking the country’s 250th anniversary and as a response to the Supreme Court weakening the Voting Rights Act.
The NAACP announced the rollout of “We the People,” a $20 million get-out-the-vote campaign across 14 states — including competitive states like Georgia, North Carolina, Arizona and Texas — and 33 congressional districts, with the goal of reaching 6.5 million Black voters.
The strategy, which includes recruiting 20,000 volunteers and buying ads on Black radio stations, comes as the civil rights organization and other voting rights advocates fight the fallout from the Supreme Court’s Callais decision.
The ruling largely prevents the explicit consideration of race in redistricting, and it could significantly reduce the number of nonwhite members of Congress, as well as in state and local governments, if states redraw their maps and eliminate majority-minority districts.
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