09/22/2025
Donor lapses are real—and costly‼️
Research shows:
➡️ Over 50% of donors who gave last year won’t give again this year.
➡️ Only about 19% of first-time donors come back.
➡️ Recapturing lapsed donors? Globally, it’s just 5–10%.
But here’s the good news: with the right playbook—prioritizing your biggest past supporters, re-engaging your most recent lapses, and reaching out in multiple ways—you can turn the tide.
Securing lapsed donors isn’t just about numbers; it’s about restoring relationships and fueling impact for the year ahead.