Better Bridal Group

06/08/2026

JULY IS ONE OF THE BIGGEST OPPORTUNITIES OF THE YEAR FOR BRIDAL RETAILERS.

Are you ready?

National Bridal Sale Month isn't just about moving inventory. It's about creating excitement, filling appointment books, strengthening client relationships, and setting your store up for success long after July ends.

The most successful stores don't wait until the sale starts to make a plan. They're already building momentum, training their teams, creating buzz, and preparing an unforgettable experience for every bride who walks through their doors.

Inside BBG, we're all about helping bridal store owners work smarter, not harder.

From marketing ideas and sales strategies to education, resources, and a community that truly understands the challenges of bridal retail, we're here to help you make the most of every opportunity.

Remember: Brides may come for the sale, but they stay for the experience.

What is your store doing to prepare for National Bridal Sale Month? Share below! 👇

06/05/2026

The best ideas don’t always happen on stage.

Sometimes they happen over coffee or even a Dr. Pepper.

In the hallway between sessions.

At dinner with another store owner who just gets it.

In a conversation you didn’t even know you needed.

That’s the power of BBG.

When our members get together, networking turns into collaboration, collaboration turns into education, and education turns into stronger stores, stronger leaders, and a stronger bridal industry.

Because let’s be honest, no one understands the bridal world quite like another bridal store owner.

BBG isn’t just about learning from speakers. It’s about learning from each other.

And that is where the magic really happens.

06/03/2026

The strongest bridal store owners aren’t the ones who have it all figured out.

They’re the ones who keep learning, keep adapting, and keep showing up for their stores, their teams, and this industry with heart, grit, and purpose.

And that is exactly what BBG was built for.

Because education isn’t a bonus here. It’s the foundation.

When you become a Better Bridal Group member, you’re choosing to stay connected, informed, and supported in an industry that never stops changing. You’re choosing to learn from experts, from other store owners, and from real conversations that actually matter.

And attending conference?

That’s the first step.

It’s where the learning gets louder, the community gets stronger, and you remember that you were never meant to figure all of this out alone.

If you’re ready to grow as a bridal store owner, a leader, and a business owner, BBG membership is the way to keep learning, keep evolving, and keep moving your store forward.

Because when we learn together, we lead better together.

06/02/2026

Education isn’t just something we offer at Better Bridal Group and Engaged.

It’s the heart of what we do.

Because running a bridal store today takes more than beautiful gowns and a passion for serving brides. It takes strategy. Leadership. Community. Confidence. And a willingness to keep learning as this industry continues to change.

That’s why education will always be one of the most important parts of BBG and Engaged.

We want bridal store owners to feel supported, informed, and prepared. Not overwhelmed, isolated, or left trying to figure it all out alone.

From live trainings and expert-led conversations to masterminds, conferences, retreats, and real conversations with people who actually understand bridal retail, our goal is simple:

To help you grow stronger as a business owner, a leader, and a member of this industry.

Because when bridal store owners are educated, empowered, and connected, the entire bridal industry gets better.

And that’s exactly what we’re here to do.

05/25/2026

You can learn the latest bridal industry strategies online all day long…

But nothing compares to being in the room with people who truly get it. 👏

Here are just a few reasons why you HAVE to attend BBG Conference this year:

✨ Real conversations with store owners and managers who understand exactly what you’re navigating right now
✨ Education you can actually take home and implement immediately
✨ Incredible speakers, vendors, and industry experts ready to help you grow
✨ New ideas that will reignite your creativity and excitement for your business
✨ A supportive community that reminds you that you are NOT doing this alone
✨ Connections and friendships that continue long after conference ends

And honestly? Sometimes the biggest breakthroughs happen in the hallway conversations, over dinner, or while laughing with people who just get the bridal world.

If you’re already a BBG Member, you already know how special this community is. 💛

And if you’re not a BBG Member yet… this is your sign to apply today so you can experience the education, support, community, and growth opportunities everyone is talking about.

Trust us… this is one event you do not want to sit out this year.

05/24/2026

What happens when bridal store owners finally step away from the noise and give themselves room to think bigger?

Last week in Scottsdale, over two dozen of our Engaged Members did exactly that.

They paused.They learned.They connected.They poured back into themselves and their businesses.

Because let’s be honest, bridal store owners are usually the ones pouring into everyone else.

Their teams.Their brides.Their stores.Their never-ending to-do lists.

This retreat was about making space for the bigger conversations: leadership, growth, clarity, connection, and what it really takes to build a stronger business.

And that is exactly what makes Engaged so unique.

It’s not just about more education.It’s about leading better, growing smarter, and being surrounded by people who truly get it.

To every Engaged Member who showed up, leaned in, and made this retreat so meaningful, thank you.

This is BBG.This is community.This is what happens when bridal leaders come together.

05/21/2026

If this isn’t your (water) sign to attend the 2026 BBG Conference then I don’t know what to say!

We are so excited for our Keynote Speaker Lacey Haegen!

05/19/2026

And now is the time we announce our Keynote Speaker at this year's BBG Conference...

Lacey Haegen

Lacey Haegen serves as a strategic advisor, mentor, and consultant who supports business owners and leaders in making clear, grounded moves when things are complex. Her work is rooted in a deep understanding of human behavior, systems, and leadership — shaped by a background in sociology, corporate leadership, and entrepreneurship.

As a former founder and CEO who built and sold a successful company, Lacey brings real-world business experience to reflective, values-driven advisory work. She helps leaders navigate growth, transition, and high-stakes moments with clarity, confidence, and long-term sustainability

05/18/2026

The bridal industry is changing rapidly — and the stores that prepare now will be the ones that thrive in the future.
Join the National Bridal Retailers Association for a special 3-hour Virtual Education Seminar designed specifically for bridal store owners who want to stay ahead of industry shifts and prepare strategically for what’s next.

What the Future Holds for our Bridal Stores: Preparing for What's Next
Thursday, June 4, 2026
9am–12pm PST / 12pm–3pm EST
Virtual Webinar
FREE for NBRA Members

Topics include:
• Distribution chain updates and inventory forecasting
• Strategic stock reductions before August Market
• Off-the-rack vs. special order: finding the right mix
• Vendor relationships in the era of changing government policies
• Branding your store for the future bride
• Contingency planning for unexpected emergencies
• Adding new departments and revenue opportunities

This seminar is designed to help you think proactively, make smarter business decisions, and prepare your store for long-term sustainability.
Registration is required to receive the webinar link.
https://us02web.zoom.us/meeting/register/n2raWX-IRtav93EYX9ZV4A


We look forward to spending this important educational session with you.
— NBRA Leadership Team

All times are PST:
9:00am - Welcome
9:10sm - Vendor Relations in a Time of Change: Navigating Tariffs, Policy & Supply Chain Disruptions
10:00sm - From Overstocked to Optimized: Bridal Inventory Strategies for What’s Next
10:30sm - The Modern Bridal Brand: How Today’s Stores Stay Relevant Tomorrow
11:00am - The Next Chapter of Bridal Retail: Diversifying Your Store for Future Growth
11:30am - When Life Happens: Preparing Your Bridal Business for the Unexpected
11:50am - Q & A's / Thank you
12:00pm - End.

Welcome! You are invited to join a meeting: NBRA Webinar. After registering, you will receive a confirmation email about joining the meeting.