The Metaphor Project

The Metaphor Project Today it’s vital for our future that we learn to frame our messages in ways more Americans can get. SUSAN C. From 1980 to 1983. She holds a Ph.D. Berkeley.

STRONG, Ph.D., founded the Metaphor Project in 1997, to assist progressives and liberals in mainstreaming their messages by framing them as part of the ideal American story. She is also the author of Move Our Message: How to Get America’s Ear. She brings a broad range of experience to her work with the Metaphor Project–from academic to activist. she served as a Visiting Lecturer at U.C. Berkeley

’s Rhetoric Department and also at the Communications Department of St. Mary’s College, Moraga (1982-1985). in Comparative Literature from U.C. Her thesis examined some key examples of Enlightenment political rhetoric in narrative; her theoretical orientation at the time was based on The New Rhetoric. Since leaving the academic world, she has continued to do interdisciplinary research in the fields of American Studies, American political rhetoric, communications, metaphor and social change, framing and other topics relevant to the work of The Metaphor Project. Today The Metaphor Project focuses on practical application of the theoretical findings of modern cognitive science, particularly in the work of George Lakoff, Drew Westen, and Jonathan Haidt. Beginning in 1985, Susan focused more of her day to day work on being an activist leader, non-profit strategist, staff writer, and columnist about issues of peace, environment, and ecological sustainability. She is a former Senior Research Associate at the Center for Economic Conversion (Mountain View) and a former Peace Action National Board member, representing California. She also served as National Peace Action Strategy Co-Chair and was a co-founder of the original Peace Action Peace Economy Campaign. She was a co-founder of The ‘Who’s Counting?’ Project as well. Her writing has been published on OpEdNews, Alternet, Common Dreams, inThe Christian Science Monitor, The Boston Review, The San Francisco Chronicle, The Sacramento Bee, The Quaker Eco-Bulletin, The Michigan Citizen, Connections, and nationally syndicated by Pacific News Service andThe Progressive Media Project, among many other venues. She also blogs onThe Daily Kos, where her screen name is SusanCStrong. You can find her onTwitter, LinkedIn, Wiser Earth, and Facebook as well.

03/06/2026


The findings mean global temperatures are on track to surpass 1.5°C above preindustrial levels before 2030.

Worried about affordability? Looking for some snappy graphics to help share the message? Here they are:
03/02/2026

Worried about affordability? Looking for some snappy graphics to help share the message? Here they are:

Wallet Man tells it like it is! He knows how hard it is to pay your bills. And he knows why it's getting harder while the billionaires keep getting richer. T...

Re Venezuela ! Think Iraq, & Afghanistan!https:/www.commondreams.org/opinion/the-case-for-trump-not-using-us-military-f...
11/20/2025

Re Venezuela ! Think Iraq, & Afghanistan!
https:/www.commondreams.org/opinion/the-case-for-trump-not-using-us-military-force-against-maduro-and-venezuela

Any act of war by the United States against Venezuela is a terrible idea.

11/07/2025



If Trump lets them.

Some more good news re :
10/17/2025

Some more good news re :

Sen. Bernie Sanders and 32 Democratic senators demand Trump administration restore Solar for All program, which could have saved 1 million homes 20% on electricity bills. With families struggling, why terminate a program that creates jobs and reduces emissions?

10/16/2025


POLITICO report on private Telegram chat filled with racist slurs and tropes ignites debate from New York to Washington.

Some really good news about ! Pass it on!
10/16/2025

Some really good news about
! Pass it on!

What if you threw a party to wreck the environment and nobody came? As part of its comprehensive assault on renewables, the Trump administration tried to get some company somewhere, anywhere, to ...

Here's some up-to-date guidance on framing the government shut down now
10/15/2025

Here's some up-to-date guidance on framing the government shut down now

Polling report on awareness of and blame for the government shutdown.

10/03/2025

Say "clean ," not "green energy!" Americans like to be clean. Coal, oil, & gas are all dirty energy sources that make people sick, and cost consumers more! The wind, the waves, the flowing river waters, and are all free!

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