06/15/2026
What can entrepreneurs learn from spending a morning at Soda City Market?
Quite a bit.
This past Saturday, Launch in 60 Marketplace participants explored one of the Southeast's most popular open-air markets to observe how product-based businesses package and display products, engage customers, and create shopping experiences that stand out.
Along the way, participants gathered practical packaging ideas, observed customer buying behavior, and gained a better understanding of how products are positioned in a crowded marketplace. They also discovered that packaging doesn't have to be perfect or retail shelf-ready to begin testing a product and generating sales.
For entrepreneurs preparing to enter the marketplace, sometimes the most valuable lesson is seeing what's possible.