SNOW Sports Museum Foundation

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Join us as we build a world-class museum center in Olympic Valley to celebrate ski legends in the West and Olympic heritage of the greater Tahoe region.

10/12/2026

⛷️ Champion ski racer. Legendary yodeler. Sierra Nevada visionary.

Meet Hannes Schroll, the Austrian ski racer whose determination and love of skiing helped bring Sugar Bowl to life in 1939.

From winning nearly 100 races in Europe to making his mark in the Sierra Nevada, Schroll saw something special in Donner Summit: deep snow, incredible terrain, and the potential to build a community around skiing.

With the support of partners, including Walt Disney, his vision became Sugar Bowl Resort, a place that continues to shape Sierra Nevada snow sports more than 85 years later.

Discover the story of Hannes Schroll in the latest installment of Bringing the Sierra Nevada’s Snow Sports History to Life, written by Tim Hauserman.

Read the full story at thesnowmuseum.org.

https://www.thesnowmuseum.org/hannes-schroll-bringing-sugar-bowl-to-life/

By Tim Hauserman Sierra Nevada history is full of fascinating characters who’s love of skiing inspired them to take on the difficult challenge of starting a ski area from scratch. One of these is Hannes Schroll: champion ski racer, yodeler extraordinaire, and the determined visionary that created ...

08/03/2026

Every mountain has a story. 🏔️ We're excited to launch a new blog series celebrating the history of snow sports in the Sierra Nevada and the vision behind the SNOW Sports Museum. Read the first installment today!

Starting now, we will provide a series of stories about what has made Sierra Nevada’s snow sports so fascinating. The goal is for the readers to connect with these stories and understand why it is important that this museum is built. To find out more or to get involved go to thesnowmuseum.org

01/16/2026

Did you know Olympic Village Inn sits at the heart of Olympic history? 🏔️ Once home to the 1960 Winter Games, the valley still carries the spirit of the athletes and visionaries who helped shape winter sports as we know them today.

Want to explore more of that legacy? Stop by the SNOW Sports Museum Foundation at the Boatworks Mall, where artifacts, photos, and memorabilia share the incredible story of the Sierra Nevada’s past.

01/15/2026

You're invited! Please join us on February 6th for a SKI HISTORY DAY hosted by the SNOW Sports Museum in partnership with Sugar Bowl Resort. Ski History Day is a special small-group experience offering a memorable winter morning and afternoon spent exploring historic terrain, diving into stories from the early days of California skiing, and connecting with the people preserving this heritage for future generations. Full info on our website. Signups through Eventbrite link there.

Palisades Press
Sugar Bowl Resort

Grand Pacific Resorts
Katie Biggers
Daron Rahlves
Starr Walton Hurley
Eddy Ancinas
Emily Ehrlich Laine

A One-of-a-Kind Immersive Experience in the Birthplace of California Ski Culture Nestled at 7,000 feet on Donner Summit, Sugar Bowl has long been a cornerstone of Sierra Nevada ski heritage, a place shaped by pioneers, innovators, Olympians, and adventurers. This February, you’re invited to step i...

Address

P. O. Box 2697
Olympic Valley, CA
96146

Website

http://www.theSNOWmuseum.org/

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