10/14/2026
🎃 Halloween spending is expected to hit a record $13.5 billion this year. Consumers are celebrating, shopping earlier, and looking for deals, while AI joins the Halloween shopping journey. See what’s driving the numbers:
U.S. consumers are expected to spend $13.5 billion on Halloween this year, according to the National Retail Federation’s annual consumer survey conducted by Prosper Insights & Analytics. The estimate is above the previous record of $13.1 billion set in 2025. Seventy-four percent of consumers plan ...