09/17/2026
Application season is wrapping up (for us) so letâs talk about what makes an application stand out. Itâs simpler than most folks think, but it does require being thorough and thoughtful.
You can make fantastic work (and you do, you talented human!), but if your application doesnât clearly communicate what you make and how you make it, youâre doing yourself a disservice.
We deep dive into this in our mini-course The Craft Fair Playbook, but these 3 tips are a great place to start. If you want more, check out the course (link in bio).
Make sure your website or social media clearly shows:
â your finished workâ¨â your processâ¨â your booth/display setup
Most fairs ask for some combination of these, and organizers will view your social media to get a broader sense of what you do.
You donât need to have 10k followers, and your feed doesnât need to look like it was art directed by a team of 12. We just need to be able to figure out what you make and what your work looks like in the real world.
Create a go-to version of your application copy. Write a clear, thorough description of what you make and how you make it. That way, every time an application asks âTell us about your work,â you donât have to summon the creative writing department from the depths of your soul.
It should explain how you make your work and what you actually make. You can adapt it when an application asks a more specific question, but having a solid foundation means youâre not starting from scratch every time.
Most importantly, be detailed in telling us what you make. One of the most common reasons we reach out to applicants for more information is simply that we donât know what specific products they make.
You know your work inside and out, but we might be meeting it for the first time, so give us a little tour.
Hi, itâs me, Iâm basically a 40 year old grammatical error. But seriously, before you hit submit, take a quick peek at your website and social media links, and make sure your email address is correct.
A typo wonât ruin your application, but it does make the job of the person reviewing it a little easier. You know where to find yourself online. We do not. đ
You already make great