Positively Africana By Aimee

06/13/2026

The best part of the 40 Under 40 night wasn’t just being in the room. Hosting the Positively Africana By Aimee table and being surrounded by members and brand advocates who have been with me for 8 to 9 years was everything. The people who support, share, and keep showing up for what we’re building. 💜✨

Our vision is clear: a founder-led cultural platform rooted in Northampton, Massachusetts, connecting people to authentic African products, movement, and community, with nationwide reach and real impact. 25% of profits support women entrepreneurs in the Congo.

If you’re ready to join our fitness membership, now is the time. It’s more than classes. It’s community, consistency, and real benefits: 10% shop discount, priority event access, member-only pricing, and early access to new collections. Learn more on our website.

Thank you for believing in me. Thank you for believing in us. This moment belongs to all of us.

Visit: https://www.positivelyafricana.com 💜

Positively Africana By Aimee | Founder-led cultural platform and media brand | Authentic African retail, gifts, fitness, cultural events, and community experiences | Northampton, Massachusetts | Shipping locally and nationwide | 25% of profits support women entrepreneurs in the Congo

06/12/2026

That happy dance I did walking up to receive my award was for my grandmother, Tate Bikuwe. I carried her with me in that moment. 💜✨

And I want to say this to the invisible founders, the dreamers building in basements, the ones putting in the work day and night when nobody is clapping yet: keep going. Your perseverance and hard work will pay off. Your community is watching.

Thank you to Business West for the recognition and for creating space to celebrate founders doing real work. I’m grateful for the 40 Under 40 honor, and I receive it with responsibility.

And to our community, supporters, and the people who advocate for Positively Africana By Aimee every day, thank you. Thank you for shopping, sharing, showing up, and nominating us. This moment belongs to all of us.

We’ve grown into a national platform with a local foundation, rooted in Northampton, Massachusetts, built on culture, community, and purpose. And we’re just getting started.

Visit: https://www.positivelyafricana.com 💜

Positively Africana By Aimee | Founder-led cultural platform and media brand | Authentic African retail, gifts, fitness, cultural events, and community experiences | Northampton, Massachusetts | Shipping locally and nationwide | 25% of profits support women entrepreneurs in the Congo

06/12/2026

OMG!!! Love this 💜💜💜

Our editor, Joe Bednar, is loving The Aimee Doll.

Thanks Positively Africana By Aimee!

06/12/2026

Seeing the Aimee Doll pop up on stage at Business West’s 40 Under 40 celebration was one of those full-circle moments. 💜✨

She’s more than a doll. She’s representation, joy, and a reminder that our stories belong in every room, on every stage, and in every celebration.

The Aimee Doll coming on stage wasn’t just a cute moment. She represents the mission we carry everywhere: 25% of profits support women entrepreneurs in the Congo.

Thank you for showing up, sharing, shopping, and believing in what we’re building.

Grateful and blessed with BusinessWest & Healthcare News 😇

More stories from the event coming soon.

Positively Africana By Aimee | Founder-led cultural platform and media brand | Authentic African retail, gifts, fitness, cultural events, and community experiences | Northampton, Massachusetts | Shipping locally and nationwide | 25% of profits support women entrepreneurs in the Congo

Visit: https://www.positivelyafricana.com 💜

06/11/2026

Ready! 🖤🌻✨

06/11/2026

As we move into a new season, we remain grounded in what matters most — culture, community, and care.

At Positively Africana By Aimee, we look forward to continuing to create space for connection through handmade work, movement, and shared experience.

You’re always welcome here.

Retail store: Level 2, 150 Main Street, Northampton, MA
Nationwide: Shop online anytime
Stay connected: https://positivelyafricana.com

Positively Africana By Aimee | Founder-led cultural platform and media brand | Authentic African retail, gifts, fitness & community experiences | Northampton, Massachusetts | Shipping Nationwide | 25% of profits support women entrepreneurs in the Congo

06/11/2026

The Aimee Doll Collection comes in different forms, and each one has a unique personality and story. Clients can choose what fits their child, their home, or the moment they’re celebrating. 🎨👧🌍💜✨

From soft handmade cloth dolls to baby dolls and special editions, we offer a variety of skin tones, hairstyles, outfits, and cultural details — so every client can find a doll that feels personal and meaningful.

Positively Africana By Aimee | Founder-led cultural platform and media brand | Authentic African retail, gifts, fitness, cultural events, and community experiences | Northampton, Massachusetts | In-store + virtual | Shipping locally and nationwide | 25% of profits support women entrepreneurs in the Congo

Shop in-store or online with shipping locally and nationwide at https://positivelyafricana.com.

Follow the Aimee Doll Initiative at https://positivelyafricana.com/imaginative-play-with-flexi-dolls/?srsltid=AfmBOoq-_X6imrPN_atEHZyfO6SfZqZ8Lw9rwVJRM_jx6JMf5VR0MhqE

06/10/2026

Tomorrow’s a big day. 🎉💜

I’m honored to be part of the BusinessWest 40 Under Forty Class of 2026, and I’m looking forward to the community celebration tomorrow.

Read my feature here:
https://businesswest.com/aimee-salmon

Who else is coming to the gala?

Positively Africana By Aimee
Founder-led cultural platform and media brand
Authentic African retail, gifts, fitness, cultural events, and community experiences
Northampton, Massachusetts | Shipping nationwide
25% of profits support women entrepreneurs in the Congo

06/10/2026

Meet the Aimee Doll. 💜✨

This doll was created to give children something powerful: representation, pride, and a reminder that they belong.

When you sponsor Aimee Dolls, you’re helping place culturally meaningful dolls into schools, daycares, youth programs, and into the hands of children who need that reflection.

Sponsor Aimee Doll Initiative
50–100 dolls: Contact us to learn more

To sponsor or inquire, message me or visit:
https://positivelyafricana.com/

Positively Africana By Aimee
Founder-led cultural platform and media brand
Authentic African retail, gifts, fitness, cultural events, and community experiences
Northampton, Massachusetts | In-store + virtual | Shipping nationwide
25% of profits support women entrepreneurs in the Congo 💜

06/10/2026

Did you know Juneteenth became a federal holiday in 2021?

While the day has been celebrated for generations, its recognition continues to grow as more people take time to understand its significance. At Positively Africana By Aimee, we believe education and cultural awareness are essential to building stronger, more connected communities.

As a founder-led, mission-driven brand, we continue to support women entrepreneurs while uplifting spaces that celebrate Black joy, leadership, and culture — especially through local initiatives like cultural programming.

Read more about the Northampton Juneteenth youth leadership and Black joy event on our blog and stay connected.
https://positivelyafricana.com/northampton-juneteenth-youth-leadership-black-joy/



Positively Africana By Aimee | Founder-led cultural platform and media brand | Authentic African retail, gifts, fitness & community experiences | Northampton, Massachusetts | Shipping Nationwide | 25% of profits support women entrepreneurs in the Congo