Positively Africana By Aimee

Positively Africana By Aimee Fluent in French, Swahili, English, and African dialects, we authentically represent makers and artisans across the African continent. Togetherness in action.

Positively Africana By Aimee | Founder-led cultural platform and media brand | Authentic African retail, gifts, fitness & community experiences | Northampton, Massachusetts | Shipping Nationwide | 25% of profits support women entrepreneurs in the Congo About Positively Africana By Aimee Brand

America's number one online African Cultural Destination, founded by Aimee Salmon - a proud immigrant fro

m the Democratic Republic of the Congo and Mount Holyoke College graduate bringing authentic African heritage to life through ubuntu philosophy. Who We Are

From Congo childhood to Mount Holyoke education to certified Fitness Instructor, Personal Trainer, and Group Exercise Instructor - our founder's journey creates an authentic cultural authority impossible to replicate. What We Bring to the Table

🌍 Authentic African Treasures - Direct relationships with artisans across Africa, each product with genuine cultural significance and storytelling

💃 Afrobeats Fitness Excellence - Certified professional instruction combining authentic African movement with modern wellness techniques

🤝 Ubuntu Philosophy - The African principle that "I am because we are" - recognizing our interconnectedness and shared humanity, applied to community building and business practices

✨ Cultural Bridge-Building - Genuine education from someone who lived these traditions, spoke these languages, and understands the deeper meanings

📦 Omnichannel Experience - Flagship location in Northampton, vendor events across New England, nationwide online shipping

Our Impact

25% of profits directly support women artisans in the Congo. Every purchase preserves authentic African traditions while creating sustainable economic opportunities across continents. Why We're Different

We're not just selling products or teaching fitness - we're sharing lived heritage through Mount Holyoke strategic thinking, certified professional expertise, and African ubuntu wisdom. Our authentic credentials create experiences and products that reflect both cultural authenticity and professional excellence. Experience the Difference

Visit Positively Africana By Aimee Brand located at Level 2 of Thornes Marketplace, Northampton, or shop nationwide at positivelyafricana.com. Ancestors' dream realized.

Every day is a season of gifting. Gifts with meaning, only at Positively Africana By Aimee. 🏍️✨Today’s riders: The Aimee...
09/05/2026

Every day is a season of gifting. Gifts with meaning, only at Positively Africana By Aimee. 🏍️✨

Today’s riders: The Aimee Dolls (yes, the purple hair is a whole vibe) and our beaded animals—handcrafted pieces that bring African arts and culture into everyday life. 🎨😎

Because culture doesn’t belong only on a shelf. It belongs out in the world: traveling, gifting, and making people smile.

Handmade jewelry. Beaded art. African-inspired activewear. Gifts that matter. Community that shows up. There’s something here for every kind of culture-lover.

25% of every purchase supports women entrepreneurs in the Congo.

Ships nationwide. Order today.

Shop now: https://www.positivelyafricana.com/

Which rider is your favorite: the Aimee Doll or the beaded animal? 🏍️

Founder-led cultural platform celebrating African arts and culture. Rooted in Northampton, Massachusetts. Available nationwide.

Thank you, David Brown, for the beautiful flowers. 🌸

Positively Africana By Aimee Fashion for Fall 💜Fall is here, and we’re stepping into the season with pieces that feel bo...
09/05/2026

Positively Africana By Aimee Fashion for Fall 💜

Fall is here, and we’re stepping into the season with pieces that feel bold, comfortable, and full of meaning.

This look is one of my favorites for fall. Easy to wear, easy to style, and it makes a statement without trying too hard. Dress it up, keep it casual, and let the print speak.

We are grateful for our community support. Every visit, every share, every purchase, and every kind word helps us keep building what we’re building together. 🙏✨

🛍️ Shop now: https://positivelyafricana.com/ 👗🌍

Experience Positively Africana By Aimee your way. We are a founder-led cultural platform and media brand offering authentic African retail, gifts, fitness, cultural events, and community experiences. Rooted in Northampton, Massachusetts. Available nationwide.

New Arrival. Jewelry. Jewelry. Jewelry. Positively Africana By Aimee Jewelry 💜More African jewelry, proudly handmade in...
09/04/2026

New Arrival. Jewelry. Jewelry. Jewelry.
Positively Africana By Aimee Jewelry 💜

More African jewelry, proudly handmade in Africa.

Bold. Meaningful. Made to be worn with confidence.

Taking our gold and diamonds back. ✨💛💎

🛍️ Shop new arrivals: https://positivelyafricana.com/
Positively Africana By Aimee, Northampton, Massachusetts. Shipping nationwide.

Experience Positively Africana By Aimee your way. We are a founder-led cultural platform and media brand offering authentic African retail, gifts, fitness, cultural events, and community experiences. Rooted in Northampton, Massachusetts. Available nationwide.

Representation matters.The Aimee Doll Collection was created to help children see themselves reflected in the toys they ...
09/04/2026

Representation matters.

The Aimee Doll Collection was created to help children see themselves reflected in the toys they play with and the stories they imagine. More than a doll, each piece celebrates confidence, culture, creativity, and belonging.

As part of the Positively Africana By Aimee collection, these dolls reflect our commitment to authentic representation and meaningful products that spark conversation and connection.

Shop the Aimee Doll Collection:
https://positivelyafricana.com/product-category/the-aimee-doll/

Positively Africana By Aimee, Northampton, Massachusetts
Nationwide shipping



Positively Africana By Aimee | Founder-led cultural platform and media brand | Authentic African retail, gifts, fitness & community experiences | Northampton, Massachusetts | Shipping Nationwide | 25% of profits support women entrepreneurs in the Congo

Community Fitness Master Class Countdown 🚀⏳3 days until we move together.Afrobeats + Zumba Fitness Master Class with Aim...
09/04/2026

Community Fitness Master Class Countdown 🚀⏳

3 days until we move together.

Afrobeats + Zumba Fitness Master Class with Aimee + Susu
Hosted by Positively Africana By Aimee

Sunday, Sept 6 | 6–8 PM
Studio 116, Amherst

Food. Music. Community. Conversation. Let's get together and move.
Please spread the word and invite a friend.

Members: free (RSVP required)
Non-members: $20 drop-in

🎵 Register here: https://positivelyafricana.com/events/september-fitness-travelers-master-class/

💃 Full fitness schedule: https://positivelyafricana.com/fitness/

Experience Positively Africana By Aimee your way. We are a founder-led cultural platform and media brand offering authentic African retail, gifts, fitness, cultural events, and community experiences. Rooted in Northampton, Massachusetts. Available nationwide.

Love seeing our member Maddy rocking her Positively Africana By Aimee jacket at the Association of African American Muse...
09/03/2026

Love seeing our member Maddy rocking her Positively Africana By Aimee jacket at the Association of African American Museums conference in Philadelphia. 💜

Maddy has been taking our online fitness classes from Florida and Northampton for almost 10 years. Yes, we’ve been in business that long, and it’s because of community like this.

Association of African American Museums is the organization bringing together leaders doing the work of preserving, protecting, and celebrating our stories.

Our cotton jackets are designed to rock for years to come. Unique designs and textiles that tell a story and stand the test of time.

Maddy, thank you for sharing these moments with us and for telling us about your conference. Thank you for showing up, representing, and carrying the spirit of Positively Africana By Aimee wherever you go.

Ready to make your next event unforgettable?

Shop our collection of jackets and jewelry at www.positivelyafricana.com 🛍️✨

Every piece carries culture, quality, and purpose.

Association of African American Museums
https://www.blackmuseums.org

09/02/2026

🍂 Dance with the Aimee Doll this fall. 🍁

Movement is culture. Joy is medicine. Community is everything.

Bring your Aimee Doll into the season with us. Dance at home, dance in class, dance wherever you are — and tag us so we can share your video.

🛍️ Aimee Doll is available in-store in Northampton, MA and available nationwide online.
Shop here:
https://positivelyafricana.com/

💃 Want to dance with us live?
Fitness schedule + membership:
https://positivelyafricana.com/fitness/

Positively Africana By Aimee Community,Quick update as we move into this next chapter with intention and clarity. Thank ...
09/02/2026

Positively Africana By Aimee Community,

Quick update as we move into this next chapter with intention and clarity. Thank you so much for your continued support and for supporting our mission. We couldn’t have made it this far without you.

👉 Swipe for fitness + membership + shop

💻 Fitness + Membership
Online classes on Zoom (join from anywhere)
Full schedule + monthly membership: https://positivelyafricana.com/fitness/
All class times are Eastern Time.

📍 Master Classes (in person, Massachusetts)
Tap the fitness link to view dates and RSVP.
Registration is required for everyone so we can track capacity.
Master Classes are free for members (members confirmed at registration).

🛍️ Store + Community
Our store remains in Northampton, MA, and we serve customers nationwide with handcrafted African gifts with real meaning.
Shop online: https://positivelyafricana.com/

📣 If you have friends or family in other parts of the country, please share this with them. They can join our online fitness community from anywhere.

The strongest communities are built through shared experiences.Whether through cultural events, workshops, fitness progr...
09/01/2026

The strongest communities are built through shared experiences.

Whether through cultural events, workshops, fitness programs, or artisan stories, Positively Africana By Aimee continues to create spaces for connection and belonging.

See upcoming events:
https://positivelyafricana.com/community-events/

Positively Africana By Aimee, Northampton, Massachusetts
Nationwide shipping



Positively Africana By Aimee | Founder-led cultural platform and media brand | Authentic African retail, gifts, fitness & community experiences | Northampton, Massachusetts | Shipping Nationwide | 25% of profits support women entrepreneurs in the Congo

08/31/2026

Staying grounded while building Positively Africana By Aimee means moving with intention: rooted in culture, community, and purpose as our community grows nationwide. 💜✨😇🙏🏾

Fall is the season of grounding, gifting, and coming back to what matters. In the shop in Northampton, Massachusetts, and online with shipping to all 50 states, you will find new arrivals added regularly. Handmade African jewelry, clothing and activewear, accessories, and home decor—meaningful gifts that carry story into everyday life.

And every purchase creates impact. Twenty-five percent of our profits support women entrepreneurs and artists in the Congo.

Experience Positively Africana By Aimee your way. We are a founder-led cultural platform and media brand offering authentic African retail, gifts, fitness, cultural events, and community experiences. Rooted in Northampton, Massachusetts. Available nationwide.

Shop now: https://www.positivelyafricana.com

Address

Positively Africana By Aimee Located At 150 Main Street, Level 2
Northampton, MA
01060

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 8pm
Saturday 10am - 8pm
Sunday 12pm - 5pm

Telephone

+14132978010

Website

,

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