Transportation Marketing & Sales Association - TMSA

10/21/2026

Transportation operators are using social selling to build credibility, stay visible with customers, and generate inbound interest today. Are you? If not, what's holding you back?

Our virtual sales accelerator kicks off today at 11am Central and Steve Vest, Founder, Owner & President, Nationwide Equipment Transportation, Inc. will be talking Social Selling & Operator Visibility in Session Three. Here's a preview from our recent podcast episode, find the full recording in the comments or register now to join us live later today!

10/20/2026

"Just bumping this up" not working? Your next attempt at outreach doesn’t have to be your practice round.

Tomorrow’s TMSA Sales Practitioner Virtual Accelerator gives transportation and logistics sales professionals a way to move from insight to application.

Watch this clip from speaker Holly LaBoda, Founder & CGO, Formula L, then join us tomorrow to build your skills.

Every registration includes, at no extra cost:
📝 A baseline sales skills assessment with both learner and manager perspectives.
💬 Skill-specific AI role-play so you can practice privately, on your schedule, as many times as you need before the real customer conversation. Provided by Formula L⁴ · AI role-play powered by Chambr.

The experience is designed to help you put what you learn to work and see measurable progress within a month. The practice is part of the process, not an optional extra. Register or learn more here: https://hubs.li/Q04BLT2c0

10/19/2026

C.H. Robinson is acquiring RXO for about $5.8 billion, putting North America’s No. 1 and No. 3 truck brokers under one roof.

The price tag gets the headlines, but the more telling number is the $300 million a year in costs Robinson expects to cut, mostly by moving RXO’s freight onto its own technology. For mid-sized brokers, carriers and providers, that changes the entire calculation.

Our new post covers what sales, marketing and account teams can do now:
• Talk to shared customers before the deal closes
• Get specific about where you win, and prove it
• Use automation to give your people time back for relationships
• Communicate with your own teams before the rumor mill does

Read it here: https://hubs.li/Q04ByYVh0

10/19/2026

🚨 Final Call: Registration Is Still Open

The 2026 TMSA Sales Virtual Accelerator was built for transportation and logistics sales professionals who need practical strategies that work in today's market.

✅ Build stronger pipeline
✅ Keep opportunities moving
✅ Increase visibility with customers

Reserve your spot today: (https://hubs.li/Q04z6tmF0)

10/15/2026

What if freight rates rise before freight volumes recover?

The freight market is showing signs of turning, but this recovery isn't following the usual playbook.

As market conditions shift, transportation and logistics companies need to understand what's driving the changes and how to prepare for what's ahead.

In TMSA's latest blog, we explore what makes this freight cycle different and what it could mean for the industry.

📖 Read the full blog: https://hubs.li/Q04BlPrR0

10/13/2026

83% of transportation and logistics companies grew revenue last year. But 69% of sales teams still missed their quota.

Find out what’s driving the gap in the 2026 TMSA Sales & Marketing Industry Benchmarking Study.

Members: download your copy. Non-members: buy a sample.
https://hubs.li/Q04z-_YW0

10/12/2026

As our Canadian colleagues, members, and partners gather to celebrate Thanksgiving, we'd like to take a moment to express our appreciation for all they contribute to our community throughout the year.

The transportation and logistics industry is built on strong relationships, and we're thankful for the opportunity to work alongside so many talented professionals across North America. To all those celebrating, we wish you a wonderful Canadian Thanksgiving filled with family, friends, and moments of gratitude. 🍁

10/05/2026

Looking for sales training that's actually built for transportation and logistics?

The 2026 TMSA Sales Virtual Accelerator delivers practical strategies you can use right away.

Learn how to:

✅ Build a stronger pipeline
✅ Advance opportunities more effectively
✅ Increase your visibility with customers

Join industry practitioners for a focused virtual program designed specifically for transportation and logistics sales professionals.

Register today: (https://hubs.li/Q04z6tmn0)

09/30/2026

In this episode of TMSA’s On the Move, Jennifer Karpus-Romain welcomes Holly LaBoda, Founder and Chief Growth Officer of Formula L, back to the show for her third appearance. Holly shares what she’s seeing inside sales organizations today, why deals lose momentum, and how salespeople can re-engage buyers without defaulting to more follow-ups, discounts, or pressure.

The conversation also explores the role sales leaders play in creating, or unintentionally slowing, momentum, common sales problems that may actually be rooted in leadership or process, and some conventional sales advice Holly thinks it’s time to leave behind.

As both a speaker and sponsor of TMSA’s Sales Virtual Accelerator, Holly also shares why Formula L chose to invest in the program and what continues to keep her engaged in the TMSA community after years of involvement as a volunteer leader, board member, and speaker.

09/30/2026

Sales says marketing doesn't understand the market. Marketing says sales doesn't follow up on leads. Sound familiar?

In transportation, misalignment rarely looks like a dramatic organizational problem, it looks like campaigns sales doesn't know how to use, sellers building their own decks from scratch, and "leads" with no real business need behind them.

In our latest article, Jennifer Karpus-Romain breaks down where teams most often get stuck and the practical work that helps, from building a shared customer profile to treating sales enablement as a repeatable process instead of a fire drill.

Read the full article here: https://hubs.li/Q04yCRX70

Learn why sales and marketing teams misalign in transportation companies and how role-based training and cross-functional collaboration can fix the disconnect.