06/26/2019
This is a tribute to everyone on this page! Todd Mills created this from the ground up, thanks to you. Now, there is a book out by Adam Chandler about fast food in America, part of which tells the story of this page!
My favorite quote from author Adam Chandler's interview with Smithsonian Magazine about his new book about fast food in America:
Smithsonian: "Do you have a favorite story from the book?"
Adam: "The creation of Doritos Locos Tacos is my favorite story in the book. Mostly because it involves a really terrific person who, in the most relatable way, was sitting on his couch eating Taco Bell and saw a Doritos commercial and thought, “This is exactly what I want to have—a Doritos-flavored taco shell.” He lobbied Frito-Lay to create the shells, and they said, “No, we can’t do that.”
So he started a Facebook group where he used his Photoshop skills to kind of put together these tableaus of famous pictures with Doritos Locos Taco shells in them. A lot of people started paying attention to it. And Taco Bell, which had actually created the idea 20 years before, and had shelved it because of corporate in-fighting, was planning to release the product and brought this guy along for the journey. It was a really, really fascinating, beautiful story. He lives to see the creation of the product, but dies very shortly thereafter. And his family and friends gather, and they all go out to Taco Bell after the funeral, and they eat their Doritos Locos Tacos."
Adam Chandler’s new book explores the intersection between fast food and U.S. history