Dreamed up in 2010 over a conversation at a MEDIACTION fundraiser, i’mPART arose from an urge to create genuine change in the industry when it came to diversity and inclusion. What are people doing to impact the issue? How can we help agencies? How can we reach the right talent? How can we actually do something? The words quickly turned in to action and the following MEDIACTION was focused on fund
ing this new initiative – a program completely dedicated on rallying people around the cause and actually moving the needle for the industry. i’mPART is a declaration that you are joining a movement and plan to take an active role in making progress. The Ad Club of NY invited every media partner, agency and marketer to work with them to create new programs, support existing ones and find new ways to increase diversity and inclusion in clear, tactical ways. PART stands for Promote, Attract, Retain and Train – these are the four tenants of the program and the ways we create a pipeline of qualified, multicultural talent for today and the future. Our mission is to:
• Promote careers in advertising, marketing and media to those who may have never considered it
• Attract these talented individuals to pursue any of the wide range of careers available
• Retain the up-and-coming professionals within the industry
• Train them to be superstars and the leaders of tomorrow
