How and where can organizations find talent? This is the one common issue that continues to challenge companies large and small: where to find new and skilled talent who are fully equipped academically to enter marketing careers. Marketing EDGE programs equip professors with the most up-to-date educational resources and prepare students for successful careers in this rapidly evolving field. Mark
eting EDGE brings social, mobile, data-driven, digital, direct and interactive marketing instruction to the college campus, while helping students learn about marketing career opportunities. We publish teaching resources, career information and the academic research publication, Journal of Interactive Marketing®. We also offer corporations the opportunity to work with students and professors through programs such as:
- The Marketing EDGE Summit, providing an opportunity for both academics and professionals to contribute to research that advances the field;
- Collegiate Summit - a summer marketing "boot camp" for students interested in marketing with immersion in interactive marketing and data analytics. We encourage individuals and corporations who are committed to maintaining a steady stream of new talent to participate and join our Corporate Leadership Program to support this vital link to the world of higher learning. About Marketing EDGE
Headquartered in New York City, Marketing EDGE works to Educate, Develop, Grow, and Employ college students in the field of marketing. Now in its 51st year, Marketing EDGE is the only national 501(c)(3) nonprofit organization with a proven track record that creates a unique intersection between students, academics and corporations, to bridge the gap between academic theory and the practical knowledge and skills required in the workplace. Ultimately, our goal is to continue to expand and enrich the pool of market-ready talent in the ever-expanding business of marketing, today and tomorrow. For additional information, visit: www.marketingEDGE.org.
