06/04/2026
Hey CABID Businesses!! Are you interested in or planning to host a World-Cup themed event? Find out below how to get your small biz involved in FIFA-themed NYC promotions:
1. NYC businesses can submit World Cup–themed offers and events for inclusion on NYCtourism.com as part of our citywide World Cup programming. As they receive information about new events and offers across the City, they will continue to add to it.Use this link to register: https://forms.office.com/Pages/ResponsePage.aspx?id=MiFjOM7AK0W23yKCaVDWoknRq8EFp4dFsz-7y8YhHylUQ01aN042VFJFWDZUMk0zNjhJNFcyMlJMNy4u
2. Food and beverage businesses can also participate in the Five Borough Winners Special by promoting a $26 offer, ordering commemorative borough-themed cups for July 4 delivery (if ordered by June 11) or partaking in both. Register here: https://admintools.nyctourism.com/world-cup-cuisine. Businesses that need additional commemorative cups can fill out the reorder form here: https://www.cognitoforms.com/WhirleyIndustries1/NYCTourismCups
3. For additional World Cup resources and opportunities, reference this toolkit: https://indd.adobe.com/view/b4db0d34-d9a4-4a1c-9d19-af7dd89ae7e7.
4. The NYC Department of Small Business Services is hosting a series of webinars, Getting Your Small Business Game Ready for World Cup, throughout June to help hospitality and tourism businesses prepare for the expected influx of visitors. Sessions will cover ways NYC businesses can maximize opportunities during the tournament and prepare for increased tourism activity. Register here: https://www.eventbrite.com/e/getting-your-small-business-game-ready-for-fifa-world-cup-2026tm-tickets-1990203693823?aff=NYCTourism.
Looking forward to a summer of soccer here at the Columbus-Amsterdam BID. For any further questions, email [email protected]