The Broadway League

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The Broadway League

The Broadway League is the national trade association for the Broadway industry. and Canada.

Our 700-plus members include theatre owners and operators, producers, presenters, and general managers in North American cities, as well as suppliers of goods and services to the commercial theatre industry. Each year, League members bring Broadway to more than 30 million people in New York and more than 200 cities across the U.S. The League supports its members through an array of programs and ev

ents designed to promote Broadway as a vibrant national entertainment medium. These include special events, industry-wide marketing initiatives, and corporate sponsorships, as well as numerous programs geared to making Broadway tickets and show information more accessible to the consumer. Other key services include overseeing government relations for the Broadway industry, maintaining extensive research archives and databases, investing in the future through audience development programs, and supporting charitable efforts benefiting the theatrical community. In all its programs and services, the League endeavors to strengthen Broadway theatre’s position as the pinnacle of live entertainment.

08/14/2026

Happy first preview, Paranormal Activity Broadway! 🖤

James and Lou move from Chicago to London for a fresh start. But as the young couple settles into their new home, Lou is certain that something isn’t right, and before long they will both have to grapple with the same truth: places aren’t haunted, people are. An entirely new story inspired by the film series, “Paranormal Activity” comes to Broadway.

”Paranormal Activity” - August Wilson Theatre
Written by Levi Holloway
Directed by Felix Barrett

08/05/2026

The 2026 Annual Group Sales Forum took place at the Dr. Phillips Center for the Performing Arts in Orlando, Florida! Attendees gathered to discuss how to make group experiences in the Broadway industry even more meaningful to patrons across the country. Here’s what attendees had to say about the power and importance of group sales as a vital part of our industry.

Attendees in order of appearance:
Danielle Whiteley, Broadway San Diego
James Rich, Omaha Performing Arts
Manisha Modi-Davis, Ensemble Arts Philly
Alvin Rodriguez, Broadway in Hollywood
Gregory Dotson, Dr. Phillips Center for the Performing Arts
Jakob Wachter, Morrison Center

08/04/2026

Tickets are now on sale for Kids’ Night on Broadway in New York City on Tuesday, August 25th! Visit kidsnightonbroadway.com to view participating shows and purchase tickets! 🔗💚

07/28/2026

Mark your calendars! Kids’ Night on Broadway returns Tuesday, August 25th 🩵 Kids’ Night on Broadway is an event where kids ages 18 and under attend a participating Broadway show for free when accompanied by a full-paying adult. To be the first to know when tickets go on sale, sign up for the free Broadway Fan Club newsletter at KidsNightonBroadway.com! 💚

07/17/2026

The Broadway community comes together to celebrate and remember. 💜

On Friday, June 19, 2026, Broadway Celebrates Juneteenth rocked Times Square with performers from 17 Broadway shows. The concert, created in partnership with Black Theatre United and Black Theatre Coalition, included the presentation of the Juneteenth Legacy Award to Debbie Allen.

Hosted by: Corbin Bleu
Writer/Director: Matthew Johnson Harris
Musical Director: Rashad McPherson
Presenting Sponsor: Flagstar Bank

07/13/2026

”It's only through the great experiences I've had and the people I've worked with that I have the confidence to walk into any room and the pride to say what I need.” July is ! We spoke with Sam Brewer, who performed in Oedipus last season, to discuss what this month means to him.

06/26/2026

How does Broadway celebrate Pride? Through visibility. Through community. Through the stories we tell and the people who make them possible.

From celebrations like the upcoming 2nd Annual Wicked the Musical Pride Block Party to Pride Playbills filling theatres, Pride on Broadway is a reminder that visibility matters and that belonging is built together.
As part of , lighting designer Cha See (OH, MARY!) shares what Pride means to her:

“Pride on Broadway is community and my little chosen family. ‘Little,’ because I feel that it’s still expanding and growing every season.”

📸: 1 - Rebecca J Michelson

06/18/2026

5, 6, 7, 8! 🤩 See you TOMORROW in Times Square, New York City for Broadway Celebrates Juneteenth, 4pm (rain or shine). Check out our band in rehearsal for the concert! 💜

Broadway Celebrates Juneteenth is presented by Flagstar Bank, in partnership with Black Theatre United and Black Theatre Coalition.

06/17/2026

Ahead of this Friday’s Broadway Celebrates Juneteenth, a FREE outdoor concert in Times Square NYC, we’re looking at highlights from last year’s concert! 💜 Here’s Tré Frazier (Tré Frazier) and John Edwards (John Edwards) performing “Lily’s Eyes” from THE SECRET GARDEN. Join us Friday at 4pm to see what song they will be singing this year! For more concert information, click the link in our bio 🔗

06/16/2026

Broadway Celebrates Juneteenth returns to Times Square, New York City on June 19th at 4pm (rain or shine) hosted by Corbin Bleu and featuring performances from Jisel Soleil Ayon, Bryson Battle, Jaleel Battles, Jr., Phoenix Best, Maya Boyd, Anju Cloud, Savannah Commodore, Jeffrey Cornelius, Olivia Donalson, John Edwards, Kanisha Marie Feliciano, Tré Frazier, Kyle Freeman, Ta’Nika Gibson, Jana Larell Glover, Donnie Hammond, Tara Jackson, Polanco Jones, Jr., Liisi LaFontaine, Kristina Leopold, Cameron Loyal, Jenny Mollet, Oluchi Nwaokorie, Solea Pfeiffer, Christiani Pitts, Damani Van Rensalier, Darien Van Rensalier, Tripp Taylor, B Noel Thomas, Khaila Wilcoxon, Donté Nadir Wilder, Layton Williams, Wesley Wray, Darius Wright, and members of Young Gifted And Broadway.

Broadway Celebrates Juneteenth is presented by Flagstar Bank and created in partnership with Black Theatre United and BTC: Building the Change. For information head to belonging.broadway

Address

729 7th Avenue
New York, NY
10019

Website

https://www.broadwayleague.com/

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