Impact Communications Institute

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Impact Communications Institute

A global network dedicated to using communications for change.

The Impact Relations Institute is a 501(c)(3) communications and public relations nonprofit that exists to educate professional communicators and companies on the discipline impact relations – a communications practice aimed to use authentic, impact-driven strategies, messaging, and campaigns to serve as a catalyst for positive change. Within our network, we have hundreds of communications practit

ioners from around the world, spanning 9 countries and counting. Our goal in teaching and scaling this communications discipline is to provide businesses and communicators with the tools, solutions, and resources that will allow their communications efforts to transcend into positive impact.

06/25/2025

Tiffany Yu, founder of Diversability, reminded us of a core truth: creators know their communities best. To maintain trust with her audience, she needs the freedom to show up authentically, and that means being trusted by the brand or nonprofit behind the campaign.

For impact communicators, the lesson is clear:
✔️ Trust creators to tailor the message in a way that resonates.
✔️ Be flexible about what success can look like.
✔️ Focus on values alignment, not just message control.

Interested in more expert insights for communicators? Attend our next Impact Council, happening tomorrow: bit.ly/462rVrD

06/24/2025

As efforts face growing scrutiny, communicators are being challenged to adapt without retreating.

This week, we're hosting a closed-door Impact Council to help communicators navigate the shifting landscape, share what’s working (and what isn’t), and explore resilient approaches to equity-driven work.

Register to join the conversation for free: bit.ly/462rVrD

06/19/2025

If AI wrote this post, it wouldn't say "impact" twice on slide 3, would it?

Made you look. 👀 If you want to learn how communicators are adding to their arsenal, check out the latest edition of The Agenda — you know, if it hasn't taken our jobs already. Link below: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6914331071350263808

06/18/2025

Impact communicators are walking a tightrope as the backlash against has made it harder for organizations to express their values and for communicators to lead those conversations with confidence.

Rather than host a public panel, this month’s Impact Council will be a closed-door conversation among peers. Moderated by two senior members of the ICI Board, this conversation provides a space for communications professionals to openly discuss the challenges, risks, and strategies involved in defending or redefining DEI efforts within their organizations.

If you’re an impact communicator, DEI leader, nonprofit comms manager, or social impact professional navigating sensitive conversations around inclusion in today’s workplace, we encourage you to join us. Register now: bit.ly/462rVrD

06/11/2025

Influencer campaigns aren’t always about follower count or flashy content – they’re about trust.

Fatou B. Barry, Founder of The PR Girl Manifesto and Director of PR & Marketing for Impact 13 Foundation, explains how creators rooted in the communities brands want to reach bring a level of authenticity and credibility that can’t be manufactured. They understand the nuances, speak the language, and show up consistently, making them powerful allies for purpose-driven campaigns.

Watch the full recording of our most recent Impact Council to see why community-anchored creators are the key to deeper impact and more meaningful engagement:
http://bit.ly/43C9B7p

06/04/2025

In the latest edition of The Agenda, we explore how impact communicators are using and to enhance their messaging, amplify their voices, and accelerate change, and who better to gain insights from than ChatGPT itself?

👉Swipe to see how ChatGPT is reshaping the purpose-driven space and subscribe to The Agenda for the latest in impact communications:
https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6914331071350263808

05/30/2025

At a recent Impact Council, we were reminded just how far narratives can go, true or false. The good news? Effective messaging can reverse false perceptions, bringing us closer to informed action and real solutions to the climate crisis.

👉 Swipe for key strategies to help break the cycle of misinformation in climate news, and stay tuned for our next Impact Council, where industry experts will share practical guidance to strengthen your communications approach.

05/28/2025

📢HAPPENING TOMORROW: Join our next Impact Council to gain practical insights on the ethical and strategic considerations for working with content creators who champion social or environmental change.

Fatou B. Barry, Founder of The PR Girl Manifesto and Director of PR & Marketing for Impact 13 Foundation, and Tiffany Yu, Founder of Diversability will join a panel moderated by Ashika Thaker to explore the nuanced world of .

Register now for free: https://bit.ly/4jUafm6

05/22/2025

Want to gain practical insights on the ethical and strategic considerations for working with content creators who champion social or environmental change? Then join our next Impact Council as Fatou B. Barry, Founder of The PR Girl Manifesto and Director of PR & Marketing for Impact 13 Foundation, and Tiffany Yu, Founder of Diversability join a panel moderated by Ashika Thaker all about for impact communicators. Register now for free and have your burning questions answered: https://www.linkedin.com/events/creatorsforgood-ethics-influenc7328172095723503617/theater/

05/21/2025

From June 1-15, HeadsUpGuys is inviting everyone to get moving, walking, running, biking, or hiking in support of men around the world facing mental health challenges. Every step you take, every mile you cover, is more than just physical activity. It’s a powerful symbol of moving forward, rising up, and taking action together.

HeadsUpGuys is the world’s leading online resource for men’s mental health, offering tools, support, and encouragement to those who need it most. Check out their campaign and learn how to get involved here: https://headsupguys.org/step-up-for-him/

05/15/2025

From sparking conversations to driving meaningful change, influencers play a pivotal role, but where do we draw the line between authenticity and performance? 🤳📸 Join us on Thursday, May 29th (8am - 9am PT // 11am - 12pm ET) for an insightful virtual panel moderated by Ashika Thaker, Account Manager & Influencer Campaign Specialist at Yulu Public Relations, as she dives into the complex world of social and environmental influencers, revealing the impact, the ethics, and everything in between. Register now for free, and stay tuned as we announce our exciting lineup of industry-leading experts. https://bit.ly/4jUafm6

05/14/2025

Is "ESG" on the way out? New research from The Conference Board reveals a significant shift: the use of "ESG" in U.S. corporate report titles has plummeted from 40% in 2023 to just 6% in 2025.

But this isn't a retreat; it's a strategic evolution. Companies are choosing terms like "sustainability" and "impact" to focus on action over labels, ensuring their efforts truly resonate with stakeholders. Learn more about how corporate communications are transforming: https://bit.ly/44ZKyvQ

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