4A's / American Association of Advertising Agencies

4A's / American Association of Advertising Agencies Providing leadership, community, advocacy, and guidance to the advertising industry.
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The agencies winning healthcare clients right now share one thing: they understand the landscape. U.S. healthcare spendi...
10/08/2026

The agencies winning healthcare clients right now share one thing: they understand the landscape.
U.S. healthcare spending reached $5.6 trillion in 2025, 18.5% of GDP. The system is shifting. Consumers are taking on more financial and health risk. AI is changing how people access health information. Regulators are watching more closely than ever.
The agencies best positioned to grow are the ones that can navigate that complexity with clarity and confidence.
That's the conversation we're having at the Healthcare Marketing Summit on November 12 in New York City. Walk away with insight, connections and practical guidance to shape smarter, future-ready healthcare marketing strategies.
Registrer: https://bit.ly/4yPiU0A

This half-day event is designed and hosted by 4As Health, a 4As subsidiary dedicated to advancing accurate, credible and accessible health information.

Thank you to our sponsor, deepintent.

For years, fragmented media has been the default. TripleLift built a system to fix that.As the newest partner in the 4As...
09/23/2026

For years, fragmented media has been the default. TripleLift built a system to fix that.

As the newest partner in the 4As network, TripleLift connects data, creative and supply into one coordinated system, turning scattered campaigns across CTV, retail media and the open internet into something that actually moves people.

The proof is in the numbers: brand lift, ad recall, purchase intent, all outperforming benchmark. We're proud to connect our agency members with a partner who can help engineer impact.

Welcome to the network, TripleLift.

StratFest registration closes soon. https://www.aaaa.org/events-education/stratfest-2026/Strategists, don't sit this one...
09/22/2026

StratFest registration closes soon. https://www.aaaa.org/events-education/stratfest-2026/

Strategists, don't sit this one out. If you have been meaning to register, but figured you'd wait it out until the end, this is it. We've got an incredible speaker and session lineup ready to help you track the signals and own the shifts.

StratFest is Tuesday, October 6, Convene in NYC. It's where strategy takes center stage. See you there!

Strategists say: give me more time and I'll give you better work.Bain & Company's decade of research into decision effec...
09/18/2026

Strategists say: give me more time and I'll give you better work.
Bain & Company's decade of research into decision effectiveness says otherwise. The highest performing teams don't deliberate longer. They decide faster, act with less friction and execute while everyone else is still agonizing.
Clients have been asking for real brand strategy for years. They've gotten belabored decks and reverse briefs that dodge the hard calls. That's an alignment problem, not a time problem.
At StratFest, Joe Burns, Partner & Head of Strategy at Quality Meats Creative, makes the case that automation clears the research, formatting and admin, leaving the strategic decision-making clients wanted all along.
No Time to Waste: Cut to the Strategy.
https://www.aaaa.org/events-education/stratfest/agenda/

Influencer campaigns are everywhere. Creator systems are rare. What is the gap costing you? At StratFest, Marina Mansour...
09/17/2026

Influencer campaigns are everywhere. Creator systems are rare. What is the gap costing you?

At StratFest, Marina Mansour, President of Beauty, Wellness & Luxury at Kyra, helps you envision what changes when brands stop casting creators and start building systems around them: faster sign-off, real measurement, results that survive scrutiny.

Campaigns Are Dead. Systems Are Thriving.
Register: https://www.aaaa.org/events-education/stratfest/agenda/

Strategists, don't sit this one out.

When it comes to your media plan, proximity matters more than you think.The closer a household is to an outcome, the mor...
09/17/2026

When it comes to your media plan, proximity matters more than you think.

The closer a household is to an outcome, the more likely the conversion. Across categories, channels and purchase cycles.

Amy Pacheco of the 4As joins leaders from Blockgraph, FreeWheel, Ampersand, Spectrum Reach and Walton Isaacson to explore proximity as a planning principle.
The panel will break down the Proximity and Performance guide developed by the 4As and Blockgraph, providing real campaign examples from across the TV advertising landscape.

Sept 24, 1 PM ET. Register: https://www.aaaa.org/event/proximity-and-performance-putting-household-identity-to-work/

Have you noticed how some of the best strategies seem to defy logic? At StratFest, Michael Fanuele, Founder of Talk Like...
09/10/2026

Have you noticed how some of the best strategies seem to defy logic?

At StratFest, Michael Fanuele, Founder of Talk Like Music and former Chief Brand Officer at Shake Shack, gets into what over-rationalized thinking costs us and how to turn inspiration into a craft using neuroscience, behavioral economics and brand storytelling.

Because passion minus reason is the formula that actually moves people.
đź“… October 6 | Convene, NYC
Save your spot: https://www.aaaa.org/events-education/stratfest/agenda/
Don't miss: Stop Making Sense: The Art of Under-Strategizing

The easier technology makes it to create, the more important the creative partnership becomes.At StratFest, Madison Gill...
09/09/2026

The easier technology makes it to create, the more important the creative partnership becomes.
At StratFest, Madison Giller, Strategy Director at Arnold Worldwide, gets into what strategists rarely learn from a brief, workshop or deck: how to build the creative relationships that unlock great work.
Because AI may make things easier, but some magic still takes people working together.
đź“… October 6 | Convene, NYC
Save your spot: https://bit.ly/4A58Wtc
Don't miss: Relationships > Robots. How Great Creative-Strategy Partnerships Can Unlock the Magic Machines Can’t.

Generative AI is changing how we create, but the real breakthrough happens when human imagination takes the wheel.Callin...
09/08/2026

Generative AI is changing how we create, but the real breakthrough happens when human imagination takes the wheel.

Calling LA Area Creatives! Join us on Thursday, October 1 for GenJam Los Angeles, a one-day creative competition hosted by 4As, New York Festivals, Machine Cinema and CYLNDR.
📍 CYLNDR Studios | Los Angeles, CA 🎟️ FREE for 4As members (Limited capacity)
Secure your spot now: https://www.aaaa.org/event/4as-presents-genjam-los-angeles-free/

We are bringing together agency creatives to test the limits of AI video and image generation tools in real time.

Here is how it works:
You get a fresh brief on-site with zero pre-gaming
Teams have 3 hours to ideate, build and produce a :30 to :60 second spot
Work is judged by your peers, followed by a panel hosted by 4As CEO Justin Thomas-Copeland and a networking happy hour

Sign up with a partner, join as a trio or come solo and we'll match you up with other participants to build a complete creative team. Just bring your laptop, charger and and creative thinking hat. Sign up before your spot is taken.

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