VAB

04/20/2026

📢Join us LIVE on stage at POSSIBLE in Miami for a bold, can’t-miss conversation tackling the reality behind today’s streaming boom. 💥

Our all-star lineup of industry leaders:
★Cody Coleman, Founder and CEO, Coactive AI
★Kristyn Fernández Fernandez, VP, U.S. Advertising Content Strategy & Commercial Partnerships, TelevisaUnivision
★David Purdy, Chief Revenue Officer, Stingray
★Jason Wiese, EVP, Strategic Insights & Measurement, VAB

🎞️ Streaming Won. Now What?
Streaming didn’t just disrupt media—it became media. But with an explosion of platforms, content, and ad models… a bigger question is taking center stage: Is more actually working?

From CTV and FAST to audio, gaming, and live experiences 🎮📺🎧—audiences are everywhere… and harder to capture than ever. So where is engagement really happening? What’s being wasted? And where is the next wave of growth coming from? 📊
This session goes beyond the hype to unpack what’s driving results—and what’s not—in a world where everything streams, but not everything succeeds.

🔥 If you care about the future of media, this is the stage (on the beach!) to join.
👉 Register Here - https://lnkd.in/eyBVw9un

02/11/2026

🤔 Built your brand on social—but hit a growth ceiling?

Discover how emerging brands are breaking through by adding streaming TV to their media mix and driving measurable, full-funnel impact.

🖥️ Join our upcoming can't-miss webinar to learn what’s working—and how to get started🚀.

What you'll learn:
🔹Social Alone Won’t Scale Forever: See why up-and-coming brands hit a ceiling on social — and how adding streaming TV unlocks faster, more sustainable growth.

🔹Streaming TV + Social = Stronger Performance: Learn how the combo drives full-funnel impact across awareness, consideration, and conversion.

🔹New Data on Where Growth Accelerates: Get fresh research insights on incremental lift and brand performance for emerging advertisers.

👉 Save your complimentary seat: https://lnkd.in/eeWzfBef


Comcast | Universal Ads

02/09/2026

📊 The data is clear: social alone isn’t enough.

🔎New research from Comcast’s Universal Ads shows that combining streaming TV with social media delivers significantly stronger brand growth—especially for emerging brands.

💡On Tuesday, February 17 , learn how to activate this growth multiplier and join Annie Hagerty | Comcast Advertising, Martha Ann Pavoni | Universal Ads and Jason Wiese | VAB for this can't-miss 30-minute webinar revealing how TV + social fuels stronger performance across the entire funnel.

🖥️ Complimentary registration here: https://lnkd.in/eFeRgyWn

01/27/2026

🚀New Webinar Alert! 🚀
"Beyond the Scroll: How TV Supercharges Social Campaigns for Emerging Brands"

🌐Social has fueled growth for emerging brands but that's not the full story. What happens when you add streaming TV to the mix?

Join us for this must-see session on Tuesday, 2/17 ET as experts from Comcast Advertising, Universal Ads and VAB break down new research showing how combining streaming TV + social drives stronger performance across the entire funnel, from awareness to conversion.

What you’ll learn:
👉Why social-only growth has a ceiling
👉How streaming TV + social delivers incremental lift
👉New insights on where growth accelerates for emerging brands

If you’re looking to unlock smarter, more sustainable growth and drive full-funnel outcomes, this webinar is for you!

➡️ Register here: https://lnkd.in/enhMQWKA

12/02/2025

⏳There’s still time to join us TODAY at 12pmET for The Power Play: Unlocking Consumer Insights to Win in Women’s Sports Marketing!

🏀Sports marketing continues to accelerate, creating powerful opportunities for brands to engage fans, diversify storytelling, and activate high-value audiences. Led by these industry leading ladies, Emily Paschal Williams | MRI-Simmons, Christine Guilfoyle | SEEHER and Leah Montner-Dixon | VAB, we'll unpack the data, insights, and strategies marketers need to understand this powerful moment—and move with it.

⏱Don’t miss this timely conversation— last chance to register 👉 https://lnkd.in/dEFw7zaH

This link will take you to a page that’s not on LinkedIn

12/01/2025

🔥Happening Tomorrow!🔥
Don’t miss 🏆The Power Play: Unlocking Consumer Insights to Win in Women’s Sports Marketing—a must-see session for marketers looking to leverage data-driven insights and evolving fan behaviors to elevate their sports marketing strategy.

Sports marketing is undergoing a major shift. With new audience dynamics, expanding media opportunities, and growing investment across the industry, brands have more ways than ever to connect with passionate fans—and women’s sports are a powerful part of that momentum.

Join us tomorrow 12/2 at 12pmET for a 30-min webinar with industry experts from MRI-Simmons, SEEHER and VAB as they break down:

⚡ How shifting fandom and cultural moments are reshaping sports engagement
⚡ Where the biggest business opportunities are for brands activating in sports
⚡ How to build inclusive, audience-led strategies that resonate
⚡ How attitudinal + behavioral data strengthen activation and creative effectiveness
Secure your spot → Register here ➡️ https://lnkd.in/em2X3JJ5

11/25/2025

⏳ One week until game time!

'The Power Play' next Tues, 12/2 will bring you inside the momentum with insights that will reshape how brands engage fans, build inclusive strategies, and activate using real behavioral data.

Brands that get in now win big—don’t miss your chance to tap into the fastest-growing force in sports culture with:

⭐Emily Paschal Williams, Research Manager, Focus Studies, MRI-Simmons
⭐Christine Guilfoyle, President, SEEHER
⭐Leah Montner-Dixon, Director, Audience & Behavioral Insights, VAB (moderator)

This isn’t just a webinar—it’s your front-row seat to the future of sports marketing.
Secure your (complimentary) spot 👉 https://lnkd.in/e3KP3fg7

11/19/2025

✍Women’s sports are rewriting the rules — and the smartest marketers are paying attention✨.
Join us Tues, 12/2 for The Power Play: Unlocking Consumer Insights to Win in Women’s Sports Marketing, a dynamic discussion on how inclusive strategies and fan data are shaping the next era of brand growth led by women shaping the future of marketing:

✦ Emily Paschal Williams, Research Manager, Focus Studies, MRI-Simmons
✦ Christine Guilfoyle, President, SEEHER
✦ Leah Montner-Dixon, Director, Audience & Behavioral Insights, VAB

🎯 What’s in play:
🏆The rise of women’s fandoms across genders
▶️Expanding media opportunities for advertisers
📊How attitudinal & behavioral data fuel smarter activation

💪 This is not just another webinar — it’s your front-row seat to the women’s sports revolution.
Save your spot 👉 https://lnkd.in/edvWa_bH

11/14/2025

✍Women’s sports are rewriting the rules — and the smartest marketers are paying attention✨.
Join us Tues, 12/2 for The Power Play: Unlocking Consumer Insights to Win in Women’s Sports Marketing, a dynamic discussion on how inclusive strategies and fan data are shaping the next era of brand growth led by women shaping the future of marketing:

✦ Emily Paschal Williams, Research Manager, Focus Studies, MRI-Simmons
✦ Christine Guilfoyle, President, SEEHER
✦ Leah Montner-Dixon, Director, Audience & Behavioral Insights, VAB

🎯 What’s in play:
🏆The rise of women’s fandoms across genders
▶️Expanding media opportunities for advertisers
📊How attitudinal & behavioral data fuel smarter activation

💪 This is not just another webinar — it’s your front-row seat to the women’s sports revolution.
Save your spot - https://thevab.com/vab-happenings/mri-simmons-seeher-webinar?utm_source=linkedin&utm_medium=post&utm_campaign=mri-seeher-webinar-nov13

10/02/2025

🎙️Sean Cunningham, President & CEO at VAB takes the stage next Monday @2:05pmET at Advertising Week New York to unpack the hard proof of premium video’s unmatched power—driving unprecedented surges in consumer demand across every touchpoint. BUT, there’s a catch: a “new” legacy currency may be undercounting impressions, creating artificial declines that hide premium video’s true strength.

🔥 Premium Video = Exponential Traffic Growth… with One Big Flaw
📅 Monday 10/6 | ⏰ 2:05PM
📍 Insights Stage

Don’t miss the data, the blind spot, and the real story you need to confidently capture premium video’s momentum in 2025.

👉 Will you be in the room? Join us! 👉 https://lnkd.in/errbMiAb