Digital Health Coalition

07/21/2023

The race to "data-driven" cannot be won with data alone - people and systems are the critical determinants of successful, sustainable data-driven operations. Read North Highland's blog to learn how to optimize your position in the race to "data-driven". https://buff.ly/3PQg8ER

As data increasingly becomes democratized, the potential for organizations to empower their people and systems in ways that optimize energy expenditures, increase speed, proactivity, and predictability, minimize risks, and reduce operational drag have never been more attainable. In this blog, we exp...

07/20/2023

In 2022, 80% of all prescription drug claims were processed by three pharmacy benefit managers. Leverage the power of an approach to tackle the giants.

Read EVERSANA INTOUCH's blog to learn how omnichannel can help gain market share. https://buff.ly/43tGaAM

The consolidation of payers' subsidiaries is causing communication and market access challenges. Learn how omnichannel can help!

07/19/2023

Pharma marketers: it’s time to address the high cost of prescriptions.

Healthline Media gives you six insights into adherence, affordability, and inclusivity that will make an impact. Read their key insights here: https://buff.ly/3rdVgNu

07/17/2023

4 ways you can use audience data to take your targeting capabilities to the next level. Underscore Marketing's EVP, Chris Tuleya, helps you discover the untapped value streams for your , or rare disease, media campaigns. https://buff.ly/44W6Iw3

Getting the word out when launching a niche pharma product is always challenging. The answer is data-driven marketing.

07/14/2023

Congratulations to one of our DHC members, MedPage Today, for taking home 14 awards at the 25th annual Digital Health Awards. Make sure to extend your congratulations and check out the incredible work that earned their recent accolades:

We’re proud to share that the MedPage Today editorial team took home 14 awards during the 25th Annual Digital Health Awards. From our TikTok account to our engaging investigative series, these wins help continue to showcase the incredible work coming from our team of talented product managers, jo

07/13/2023

3 in 5 patients (59%) report having little to no knowledge of patient support programs (PSPs), even though companies are investing billions of dollars into them each year.

Download Phreesia's report to read how to expand awareness of PSPs and why patients aren't supporting the programs:

3% of eligible patients are currently using support programs. Learn how pharma companies can boost awareness of patient support programs.

07/12/2023

DIRECTV Advertising and Veeva Crossix partnered to leverage audience segments for an unbranded disease awareness campaign, delivering a 25% life in new patient starts. Download the case study to see what made this campaign so successful. https://buff.ly/3JRTqZn

DIRECTV Advertising partnered with Veeva Crossix to leverage audience segments for an unbranded disease awareness campaign.

07/11/2023

Our recent project is designed to help you answer the question, "what can you be doing from a digital perspective to improve overall patient and HCP experiences to optimize treatment access and adherence"? Listen to industry experts share insight on next steps.

07/10/2023

Sermo's recent study found that 73% of global oncologists believe that could aid in translating complex medical information into layman's terms. Discover more trends and their real time barometer data: https://buff.ly/3p7biHR

Access insights from over 6200 doctors across 30 countries on treatment patterns, outbreak peaks, the effectiveness of government and much more.

07/07/2023

Patients can't be expected to continue with therapy if they don't understand how the treatment/medication affects their condition or why it's prescribed. Read PatientPoint's recent article to understand the impact of point-of-care marketing and how it's proven to increase medication adherence. https://buff.ly/44fhWLX

This article first appeared on FiercePharma.com, on May 8, 2023.

06/30/2023

North Highland shows you how reinforcing talent systems generates greater "people ROI". Read the blog to learn how you can evolve people management to match pharma’s pace of change: https://buff.ly/430eUKg

Amidst a storm of workforce shortages, rapidly evolving social and political priorities, a new generation of workforce expectations, and financial safeguarding, are you pursuing the right talent strategy?

06/29/2023

ZS's Research Center conducted a study focused on identifying the health inequities and drivers of those inequities, along the patient journey within and across various diseases. Download their white paper to learn more: https://buff.ly/44lnuUV

If patients adversely affected by social drivers of health are given a fair shot at being healthy, it can result in a win for patients, payers, providers and manufacturers.