12/15/2025
Jared Lyon has always stepped up when needed.
He served our country as a Navy Diver and he now continues to serve as CEO of Student Veterans of America which is a not for profit organization that is dedicated to serving over 750,000 veterans that are attending colleges and universities across the United States.
In 2020, Jared served as Grand Marshal of the New York City Veterans Day Parade. Due to the COVID outbreak, the United War Veterans Council, as producers of the parade, were forced to improvise, adapt and overcome which resulted in our first “dawn patrol” motorcade of 120 vehicles on our 5th Ave parade route which allowed us to keep a century old tradition of honoring veterans alive under extreme circumstances. Furthermore, Jared led the motorcade and he was eager to participate in our modified black tie gala, the TV broadcast which we filmed on board the Intrepid and a ruck march around the war memorials in lower Manhattan.
Since then, Jared has continued to be an ambassador and connector to the UWVC and the Parade.
This year, while we faced challenges due to the government shutdown, Jared once again stepped up when called upon to play an active roll in the parade as Grand Marshal Emeritus.
In recognition of his steadfast support of the UWVC and the Parade, we presented Jared with a unique award. Our first “Pinch Hitter’s Bat.”
Inscribed on the bat is the following:
Presented to
NAVY VETERAN JARED LYON
UWVC’s #1 PINCH HITTER
GRAND MARSHAL EMERITUS
2020 NEW YORK CITY VETERANS DAY PARADE
Coincidentally , Jared was in NYC on business so I arranged a meet up at the New York Stock Exchange to present the award. Other notable coincidences are that Jared transitioned from his service in the Navy to working in the professional baseball community and I transitioned from my time in the Marines to working on the NYSE which is how I initially got involved in working with veterans by mentoring transitioning troops as part of the NYSE Veterans Associate Program.
2026, will be a big year for the Parade as we celebrate the birth of our nation. The U.S. Navy will be our featured service branch so I’m sure that Jared will once again play a significant roll.