06/19/2026
Happy Juneteenth from the Barbershop Books family.
Today we are sharing a reflection on one of the most powerful weekends in our organization's history: the Reading is Freedom activation at the 2026 Roots Picnic.
We teamed up with Emerson Collective, The Free Library of Philadelphia Foundation , the PA Literacy Coalition, and other local literacy organizations to bring books, free braids, and fresh cuts directly to 80,000 festival goers. The weekend included youth basketball drills with Philadelphia 76ers staff, an appearance by Allen Iverson, and hundreds of families celebrating Black authors.
The waitlist for haircuts hit four hours. Questlove's new children's book vanished into the crowd. Author Natasha Tarpley signed copies of Bippy Bop Barbershop and I Love My Hair until every last one was gone.
As our founder Alvin Irby walked through the crowd handing out golden, special edition library card lanyards, he thought about Frederick Douglass and how proud he would be to see reading receiving rock star treatment at a music festival.
Reading is Freedom.
Read the full blog post and view our photo gallery from the weekend.
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Discover how Juneteenth celebrations are intertwining with efforts to boost early literacy and community engagement.