05/05/2026
Today is a rare alignment of culture and food. Taco Tuesday meets Cinco de Mayo!
According to Nielsen retail data, Cinco de Mayo is one of the top 5 days for Mexican inspired food sales in the U.S.
Cinco de Mayo generates beer sales comparable to the Super Bowl, drives more than $700 million in alcohol revenues. And did you know that on this day, avocado consumption in the U.S. traditionally spikes to over 80 million pounds?! That’s enough to fill a football stadium nearly halfway with guacamole! 🥑
Food is one of the most consistent drivers of fan engagement in sports venues. From tacos to specialty menus, it’s not just about what’s on the field, it’s what’s in hand from the concession stand.
What’s your go to order? Nachos, tacos, something else? Tell us in the comments? 🌮