06/02/2026
On May 22, NYC-based model filed a lawsuit against Rainbow Shops, alleging the company created and used AI-generated digital replicas of her without her consent.
When your image is your livelihood, the unauthorized creation and use of your digital replica is a violation of your rights. We commend Pujols for her courage in taking action.
The New York Fashion Workers Act, which took effect last year, requires companies to obtain clear, written consent before creating or using a model’s digital replica. Companies must also detail the scope, purpose, duration, and compensation associated with that use.
If you believe a company has created or used your digital replica without your consent, contact our support line to learn more and connect with resources (link in story).