The OAK Program is a collaboration between
Serve You Rx and Start Healing Now to combat
the opioid epidemic and provide support to
those impacted by substance use disorder,
including individuals, communities, and
workplaces. The three branches of the OAK
Program include making Narcan accessible
through our Overdose Aid Kits, providing
education on the epidemic and training on
how to use N
arcan, and promoting the
Recovery-Friendly Workplace Credo. Serve You Rx is a national pharmacy benefit solutions provider based in Milwaukee, Wisconsin. Given the company’s role in the pharmaceutical supply chain, the Serve You Rx team decided it was their responsibility to take action against the opioid epidemic and do their part to reduce the risk of substance misuse, addiction, and overdose.
• Serve You Rx President and CEO Sharon Murillo met Jessica Geschke, President of Start Healing Now, while lobbying for change in Washington, D.C. The duo joined forces to make their vision a reality by spearheading the OAK Program.
• For several years, the company has focused its
charitable efforts towards providing resources to
those impacted by addiction, including sponsoring Mobilize Recovery, an annual event that aims to expand policy to support recovery, create connections to vital supportive services, and to engage affected individuals in meaningful civic action.
• Additionally, Serve You Rx created the Opioid Risk Management Program for their own clients to reduce the likelihood of opioid misuse by members of their prescription benefit services. Start Healing Now, founded in 2013, supports
individuals and their families on the path to long-term recovery from substance use disorder. This nonprofit organization provides a solid base of continuous care, including resources and financial assistance for safe and structured sober living homes, education, transitional aftercare programs, and free access to the
lifesaving drug Narcan. Your donations fuel the OAK Program, the road to recovery, and a new life for those who struggle with the disease of addiction. Without your help, Start Healing Now could not provide a single person with the services they desperately need.
