American Dream Marketplace

American Dream Marketplace Join thousands of black businesses on the ADM - a social marketplace app created to promote black wea

It’s back - Ingredients for Success awards $50,000 to three entrepreneurs. Along with the monetary award, winners will r...
05/20/2022

It’s back - Ingredients for Success awards $50,000 to three entrepreneurs. Along with the monetary award, winners will receive the necessary resources and tools provided by the NBCC to drive sustainable growth and success.

Be a guest columnist. Local newspapers and business related magazines often feature columns on a wide variety of topics ...
03/21/2022

Be a guest columnist. Local newspapers and business related magazines often feature columns on a wide variety of topics such as health, religion, technology, business, finances, parenting, relationships and more. Check with your local publications and see how you might become a regular or periodic guest columnist. If this is a route you want to pursue, begin by putting together a portfolio of articles to display your writing skill and the kind of topics you are knowledgeable about.

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Public service announcements (PSA). A public service announcement is a type of advertising that is featured on TV, radio...
03/19/2022

Public service announcements (PSA). A public service announcement is a type of advertising that is featured on TV, radio or other media for the purpose of raising community awareness on a certain topic like health or safety. To discover the criteria for having your PSA published in or on your local media, contact them for details.

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Issue press releases for newsworthy happenings. Press releases are aimed at members of the media and can give your busin...
03/18/2022

Issue press releases for newsworthy happenings. Press releases are aimed at members of the media and can give your business a lot of free exposure. A press release is typically issued to inform the media of newsworthy happenings at your company that would be of interest to the community. For example, press releases are commonly written to congratulate professionals on receiving a new certification, degree, awards or specialized training. Press releases can also be issued to announce company changes, promotions, and other happenings. Send press releases to your local newspaper or business journals. A professionally done press release will garner the most attention. PRweb is a good resource for learning about and issuing press releases online.

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Use headlines that catch the attention of your audience. Whether you are writing a post for your social media, a headlin...
03/17/2022

Use headlines that catch the attention of your audience. Whether you are writing a post for your social media, a headline for your newsletter or a guest column for your local newspaper, your headline can make or break your article or post. Really give a lot of thought to your headline – the goal of which is to draw people in to the article by giving them the information, empowerment, entertainment and solutions they are looking for.

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A newsletter can be as simple as a weekly or monthly email you send to those in your email address book or more sophisti...
03/17/2022

A newsletter can be as simple as a weekly or monthly email you send to those in your email address book or more sophisticated like an html template that comes with your auto responder and is automatically sent to those who have opted in through your website or blog. Your newsletter is a publication that can help establish you as an expert in your field, create loyal followers, and be a powerful tool for carving out your niche audience. It does not have to consume a lot of time or energy, but it does require a strategy and system which you consistently follow, such as making time in your schedule for writing your newsletter and establishing a regular publication time and day.

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Another way to gain shelf life and constant visibility is to turn your business card into a magnet. Everyone needs a nic...
03/17/2022

Another way to gain shelf life and constant visibility is to turn your business card into a magnet. Everyone needs a nice heavy duty refrigerator magnet. You can have your business card design printed directly onto your magnet or you can buy magnets with an adhesive side to them and stick your business card to the magnet. Just make sure you purchase at least 20 mil thickness for your magnet. The higher quality the magnet the more likely it is that it will be used as intended. You can find what you need at Magnets.com

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Although much of your marketing will be done most effectively on the Internet, you may want to consider creating a print...
03/17/2022

Although much of your marketing will be done most effectively on the Internet, you may want to consider creating a printed business card that you can still handout to people. Develop a strategy for using your business card effectively such as:

Use as a calling card
Leave in businesses that encourage networking such as coffee shops, hair salons, wedding planners, lawyers, churches, doctor’s offices, etc.

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As mentioned previously, although an electronic signature is akin to an electronic business card, it is still helpful fo...
03/16/2022

As mentioned previously, although an electronic signature is akin to an electronic business card, it is still helpful for many professionals to carry the good old fashion kind. Besides the obvious, your name, credentials, contact information and website, make sure you include your byline on your business card. A business card is a brief opportunity to let others know, in a succinct way, what sets you apart from other professional therapists as well as what solutions you offer that others do not.

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More on creating a business card with shelf life. Having a nicely designed business card may help people to hang on to i...
03/15/2022

More on creating a business card with shelf life. Having a nicely designed business card may help people to hang on to it longer, but what if you created a functional business card, a card that people referred to over and over. There are 2 sides to every business card and most professionals don’t make use of the other side. Come up with a short list of professional tips that you can have printed on the back of your business card that will result in people hanging on to it for a much longer period of time.

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Create a business card with shelf life. How many business cards have you collected over time just to throw away minutes ...
03/15/2022

Create a business card with shelf life. How many business cards have you collected over time just to throw away minutes after you received it? First, create a business card that is attractive. My husband created my business card and I can’t tell you how many times people have picked it up and said, “That’s beautiful.” I’ve held onto business cards just because the graphics were very eye catching. As they say, a picture is worth a thousand words.

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Although much of your marketing will be done most effectively on the Internet, you may want to consider creating a print...
03/14/2022

Although much of your marketing will be done most effectively on the Internet, you may want to consider creating a printed business card that you can still handout to people. Develop a strategy for using your business card effectively such as:

-Use as a calling card
-Leave in businesses that encourage networking such as coffee shops, hair salons, wedding planners, lawyers, churches, doctor’s offices, etc.

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