09/11/2026
Construction on the World Trade Center began in 1966 and concluded around 1976. During that period, Rheingold Beer became woven into the building of the complex.
Rheingold was a massive New York City staple. It was the best-selling beer in New York for nearly thirty years starting in the mid-1930s. The company closed its final brewing operations in 1976, just a few years after the World Trade Center towers were finished.
During the cleanup after the September 11 attacks, recovery crews found old Rheingold Brewing Company beer cans hidden inside the structural steel beams of the World Trade Center.
Clean-up workers found the empty cans in the twisted rubble of the Twin Towers. The cans were decades old. They date back to the original construction of the towers in the late 1960s and early 1970s.
Ironworkers and construction crews hid the empty cans inside the hollow wall cavities and steel beams. Drinking on the job was a common, unwritten habit among some construction crews during large skyscraper projects of that era. The cans remained sealed inside the massive towers for over thirty years until the buildings collapsed.
Rheingold and the Twin Towers might be gone, but the hard working men and women of the city, left behind an indelible record of the city’s brewing past, and its great history.
Photo of beer can courtesy of retrologist.com
Craig Gravina Don Cazentre Alan McLeod Ethan Cox Carlo DeVito