09/14/2022
I got a very helpful email from Etsy regarding key shopping periods and I thought you might find it helpful too. This was compiled by Etsy but I think it's safe to say that this will also be the case for KDP books. We're so close to Q4 and we should be excited and well prepared. I'm working flat out making planners and other types of books so fingers crossed this will be a good end to the year. Here are the key shopping periods according to Etsy:
Key shopping periods
The next several months are full of opportunities to reach buyers with a number of key shopping occasions on the calendar. Here are a few we anticipate to be popular with shoppers based on buyer searches from 2021.
Halloween: traffic picks up 1st Aug, peaks 3rd Oct, tapers off 31st Oct
Advent: traffic picks up 15th Sep, peaks 15th Oct, tapers off 25th Dec
Thanksgiving (US): traffic picks up 1st Sept, peaks 4th Nov, tapers off 28th Nov
Christmas Day: traffic picks up 1st Sept, peaks 28th Nov, tapers off 2nd Jan
Christmas Jumper Day (UK): traffic picks up 1st Oct, peaks 5th Dec, tapers off 25th Dec
Hanukkah: traffic picks up 10th Oct, peaks 9th Nov, tapers off 10th Dec
Notable dates of the festive season
15th September to 15th October: National Hispanic Heritage Month
1st October: The Etsy Market (Black History Month UK)
10th October: Thanksgiving (CA)
21st October: The Etsy Market: Festive Power SKU
24th October: Diwali
31st October: Halloween
11th November: Singles Day
24th November: Thanksgiving (US)
25th November: Black Friday
26th November: Small Business Saturday
27th November to 24th December: Advent
28th November: Cyber Monday
29th November: Giving Tuesday
2nd December: The Etsy Market: Digital Downloads
6th December: St Nicholas Day (Europe)
9th December: Christmas Jumper Day (UK)
18th December to 26th December: Hanukkah
24th December: Christmas Eve
25th December: Christmas Day
26th December to 1st January: Kwanzaa
26th December: Boxing Day (UK, CA, AU)
31st December: New Year’s Eve
