10/10/2026
🇮🇹 Amedeo Obici & Mario Peruzzi — From Italy to an American Icon 🇺🇸
During Italian American Heritage Month, the Naples Italian American Foundation recognizes Amedeo Obici and Mario Peruzzi, two Italian immigrants whose shared journey, determination, and entrepreneurial spirit helped create one of America’s most recognizable brands.
Mario Peruzzi was born in Treviso, Italy, in 1875. At just 19 years old, he came to America in 1894 with his father, first arriving in New York before settling in Pennsylvania. Like so many immigrants of his generation, Mario began at the bottom—working as a janitor before finding his way into the wholesale grocery business. His journey from Treviso all’America—from Italy to America—would eventually lead to an extraordinary partnership.
Around the same time, Amedeo Obici, also from the Treviso area of Italy, was building a life in Pennsylvania. Obici had arrived in America as a young teenager, speaking no English, and worked a variety of jobs before discovering an opportunity in the peanut business.
The two young Italian immigrants met in Pennsylvania in the 1890s. Obici brought his entrepreneurial vision and passion for peanuts, while Peruzzi brought experience in the grocery and confectionery trade. Together, they recognized an opportunity in something many people considered an inexpensive or humble food.
In 1906, Obici and Peruzzi founded Planters Peanut Company in Wilkes-Barre, Pennsylvania. Two years later, the business was incorporated as the Planters Nut and Chocolate Company. Their company pioneered new ways of processing, packaging, and marketing peanuts, helping transform them into a nationally popular snack.
Their story became even more personal when Mario Peruzzi later married Elizabeth “Lizzie” Obici, Amedeo’s sister. What began as the friendship of two young Italian immigrants ultimately became a business partnership and a family connection.
And from their work came an American icon: Mr. Peanut, whose top hat, monocle, and cane eventually became one of the most recognizable advertising symbols in American history.
Their story is a beautiful example of the Italian-American experience: two young men leaving Italy, finding their way in a new country, working hard, taking a chance, and building something that would become part of American culture.
Dall’Italia all’America. 🇮🇹🇺🇸
From Italy to America.
Famiglia. Lavoro. Coraggio. Perseveranza.
Family. Hard work. Courage. Perseverance.
The Naples Italian American Foundation is proud to recognize Amedeo Obici and Mario Peruzzi and celebrate the enduring contributions of Italian Americans who helped shape the history, culture, and entrepreneurial spirit of our nation.
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