09/26/2026
Many of the devices and accounts in an ordinary day pass along what they learn about you, and the sharing is usually on until someone turns it off. The off switches cost nothing. Finding them is the hard part.
On a smart TV the setting goes by a different name on each brand: Viewing Information Services on Samsung, Live Plus on LG, Viewing Data on Vizio, and Use info from TV inputs on Roku TVs. A Roku player keeps Limit ad tracking under Privacy, and Fire TV lists Interest-Based Ads under Preferences.
An iPhone has one switch for every app: Settings, Privacy & Security, Tracking, then turn off Allow Apps to Request to Track. On Android it is Settings, Privacy, Ads, Delete advertising ID. On the web, Brave and DuckDuckGo send Global Privacy Control by default and Firefox has a setting for it, and a growing list of states requires sites to treat that signal as an opt-out.
Health apps deserve their own look. The FTC notes that many fitness trackers and health apps fall outside HIPAA, so the app's own privacy settings do the work the law does not.
The requests take a little longer. A bank's privacy notice explains how to opt out of sharing with outside companies. OptOutPrescreen.com, or 1-888-567-8688, stops prescreened credit and insurance offers drawn from the credit bureaus for five years, or permanently with a signed form. Retailers covered by state privacy laws post a Do Not Sell or Share link. In California, one free request through the state's DROP platform now reaches more than 500 registered data brokers, who have had to process it every 45 days since August 1, 2026.
None of this is airtight. Menu names shift with software updates, some TVs have been reported switching the setting back on after an update, and an opt-out limits future sales rather than recalling data already sold.
The six settings fit in one sitting. The four requests can follow one company at a time.
Source: FTC guidance on prescreened offers and on health apps; FTC and CFPB on Gramm-Leach-Bliley privacy notices; California Privacy Protection Agency on DROP; Apple, Google, Roku and Amazon support pages; TV menu names checked September 2026.
Educational information only, not financial, tax, legal, or investment advice. Privacy rights vary by state.