AMA MTSU Chapter

11/28/2017

We have awesome T-Shirts at the Business and Aerospace Building (BAS) today. Come get them before they're gone!

11/15/2017

Hello from MTSU’s AMA Chapter! Join us at our next meeting and be a part of a great networking and experiential opportunity. Join us now or work for us later!!

06/24/2017

AMA Marketing Term of the Week- It's a term you likely know very well if you've taken Professional Sales.

06/15/2017

AMA marketing term of the week: test market

06/06/2017

Marketing term of the week from the American Marketing Association: oligopsony.

05/16/2017

05/12/2017

Influencer marketing may never be the same after the Fyre Festival fiasco (say that three times fast)- and that is a good thing.

Lawsuits are flying after the failed music event, and influencers are in lawyers' crosshairs.

05/12/2017

McDonald's plans to shift emphasis of its mobile app from promotional tool to engagement and entertainment platform.

As campaigns have become more about creating new digital experiences, McDonald's has recently launched campaigns using virtual and augmented reality.

05/11/2017

Amazon has added new skills to Alexa- she can make calls and send messages. These innovations to the Amazon Echo product line is a sign that voice search marketing is likely to grow in importance as consumers adapt the telephone conversation to voice-activated devices.

On Tuesday, Amazon unveiled Echo Show, a home hub Internet-connected device with a 7-inch video screen that goes on sale in June and offers video calling to other Echo devices and to those who have downloaded the Echo app on their smartphone.