09/20/2026
Words. Words that to date had not meant anything. That is what I recalled as this gentleman spoke passionately about having gathered another proclamation from a local municipality. He had devoted himself to the work - and it was work, plenty of it, to getting these proclamations signed and seen. I cannot recall his name but found myself both impressed and perplexed. His was very focused work. And he understood its value whether others did or not.
Every tribal treaty ever written has been broken. This gentleman was starting over with the acknowledgment of the existence of tribal nations, and of their names, as best as we knew them or know them at the moment. This particular conversation I had with him took place about 17 years ago.
This year, billboards are going to reach a couple million people. Because the art community came into the fold in a big way. Because billboards in South Dakota don't cost hundreds of thousands of dollars like the do in Los Angeles. Because humor. Because we are looking to heal, not to hurt.
Words. Do they have power? They do. Most profoundly, they resonate with their own people. The artist who created these billboards is from the community. The creator of this project is from the community.
https://wordsaremonuments.org/welcome-to-he-sapa/?link_id=4&can_id=0baa4c4979bdbec44e1f7f96a8961002&source=email-4-section-21px-font-34px-line-height-3&email_referrer=email_3404537&email_subject=welcome-to-he-sapa-youre-on-stolen-land
Each billboard directs viewers to a He Sapa essay authored by Oglala Lakota organizer Taylor Gunhammer for The Other 250, our community-sourced counter-atlas of American history told through the names on our maps.
There are a lot of things about Words Are Monuments that make this project one worth exploring. Naming is the beginning. Naming is the start of all that follows.
On July 3, 2026, speaking at Mount Rushmore in He Sapa—the Black Hills—President Trump condemned the assertion that “we live on stolen land”, warning that those who teach this history are “slandering our past” and “attacking our future.” The White House reinforced that message in a...