Public Relations Council of Alabama

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Montgomery, AL
Public Relations Council of Alabama

PRCA is the state's longest operating and largest group of public relations professionals, with more than 500 members in six chapters across the state.

05/26/2026

Professional confidence is built through responsibility, opportunity, and experience.

This summer, we’re celebrating our PRCA Emerging Practitioners — students and recent graduates who are stepping into internships, career opportunities, and the next chapter of their public relations journey.

Watching these future communicators grow in confidence and capability continues to be one of the most rewarding parts of PRCA’s work.

To those graduating and beginning their careers, and to those interning and gaining experience this summer: we are proud of you and excited for what’s ahead. 👏

05/18/2026

Recognition matters, and so does the work behind it. ✨

The SPRF Lantern Awards celebrate outstanding public relations and communications work from professionals and students across the Gulf South. From strategic campaigns to creative storytelling and impactful community engagement, the Lantern Awards spotlight excellence in our industry.

🏆 Entry Deadline: June 30, 2026
📍 Winners will be recognized at the 2026 SPRF Conference in Tuscaloosa, Alabama.

Learn more and submit your entries here: https://sprf.org/Lantern_Awards

04/15/2026

Save the Date!

The Southern Public Relations Federation (SPRF) Conference is heading to Tuscaloosa, Alabama, September 20–22, and we hope to see you there.

This year’s theme, “PR Roots: Grounded in Legacy, Growing Forward,” reflects the strength of our profession, built on a strong foundation and always evolving.

PRCA is proud to support this regional gathering of communicators who are committed to growing, learning, and leading together.

Learn more: https://sprf.org/conference

➡️ Registration and hotel details are coming soon.

04/13/2026

In today's crowded media landscape, a well-written press release is only the starting point. What truly captures attention and earns coverage is a compelling story.

At the PRCA annual conference, media professionals shared how they identify meaningful stories, what makes a great pitch stand out, and how communicators can better frame their messages to connect with audiences.

Thank you, Lynn Oldshue of Our Southern Souls; Lenise Ligon of FOX10 News, and the Livin' It Up with Lenise podcast; Kayla Green of Gulf Coast Media; Thomas Bruce (T. Bruce) MacKinnon ll of Bay Business News; Maggie Kates of AL. com; and author and bookseller Jodie Cain Smith of The Haunted Book Shop, for practical insights on pitching stronger stories.

04/10/2026

Join us in celebrating an outstanding achievement 👏

At the PRCA annual conference, Nic Amison was named the PRCA Student of the Year, and we couldn’t be more proud to recognize his impact both on campus and in the community.

Through his work at the UAB - The University of Alabama at Birmingham and UAB PRCA/PRSSA, Nic embodies what it means to lead with purpose in public relations.

Moments like this are exactly why PRCA continues to invest in initiatives like our Emerging Practitioners program, creating space for students to grow, contribute, and step confidently into the profession.

Congratulations, Nic. We’re proud to be part of your journey and excited to see what’s next.

04/08/2026

The story still matters.

At the 2026 PRCA Conference, Joshua Jones delivered a powerful keynote that reminded us why storytelling remains at the heart of public relations.

As our industry continues to evolve, it’s not just about the tools we use; it’s about the meaning behind the message. Joshua challenged us to think intentionally about the stories we tell and the impact they create.

We’re grateful for speakers like Joshua who inspire our members to grow and lead with purpose.

04/06/2026

🎉 Celebrating Excellence 🎉

Congratulations to the UAB PRCA/PRSSA chapter for being named 2026 Student Chapter of the Year! This award recognizes the chapter's work completed during 2025.

We are proud to celebrate these students, their advisors, and everyone who contributes to their success. Your dedication is shaping the future of our profession, and we can’t wait to see what’s next.

👏 Help us congratulate UAB in the comments!

04/03/2026

Great careers are built on strong relationships.

PRCA is proud to bring together PR professionals across Alabama to connect, collaborate, and support one another.

Whether you’re new to the field or a seasoned practitioner, your network starts here. Join PRCA today: https://prcaonline.com

04/01/2026

PRCA is building meaningful connections between emerging talent and industry leaders in classrooms across Alabama’s premier colleges and universities.

Today, PRCA North Alabama is proud to be at The University of Alabama in Huntsville, connecting students with professionals across corporate, government, and agency leadership through “A Day in the Life of a PR Practitioner.”

A big thank you to our panelists: Whitney Schmitt, Sonia Robinson, APR, Amanda Jarrett, APR, and moderator Adam Kelley, APR, for investing in the next generation of communicators.

Want to bring this conversation to your campus? Let’s connect.

03/13/2025

Meet the speaker! We are thrilled to welcome Bryan Hochstein at the 2025 PRCA Create Conference! Dr. Hochstein is an Associate Professor of Marketing and holds the Bromberg Family Endowed Professorship in Marketing at the University of Alabama.

Before his current role, Dr. Hochstein was a sales executive with Time Warner Media. Dr. Hochstein is a thought leader on sales and customer success management topics; as such, he regularly facilitates academic/industry discussions via thought leadership forums, industry conferences, and research interviews across global business settings. Dr. Hochstein leads the University of Alabama’s Master-level Sales Leadership Program and facilitates doctoral seminars. Dr. Hochstein is a co-author of the textbooks “Marketing Strategy,” 8th Edition (Cengage Publishing) and “Sales Management” (Stukent Publishing), which both focus on bringing together effective strategies to manage and drive firm performance. Dr. Hochstein’s industry-focused research has been published in Harvard Business Review, Journal of Marketing, Journal of the Academy of Marketing Science, and other leading outlets.

Be on the lookout for a sneak peak of the rest of our fabulous speakers. Register now through the link in our bio!

Address

P. O. Box 1294
Montgomery, AL
36102

Website

http://www.prcaonline.com/, https://www.instagram.com/prca.state/

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